You know,

You know,

Thank you. The greatest things in life all start with a challenge.

You must accept that everything is hard before it gets easy.

You must accept everything you want in life begins with a hard path.

Welcome to the Choose Hard Podcast.

I am your host Cody McBroom.

I am a father, husband, an entrepreneur, and the founder and CEO tailored coaching method,

a world-renowned online fitness and nutrition coaching company that is helping people transform

their bodies and their minds all around the world. Today, I'm going to give you my 12 training

principles to prioritize when writing online coaching programs. So this is specific to fitness and

training. We're not going to touch on diet. We're not going to touch on any of that. Dieting and nutrition, like that is the, honestly, the bigger role of what we do. That is a massive part of what we do at tailored coaching method because we primarily serve people who want to lose fat. That is our main niche. Because that's our main niche, we have to prioritize nutrition. As you know, if you're listening to this, you probably understand that that is the biggest player. Because of that and two other reasons, which I'll explain in a sec, I felt really called to put something like this together. Actually, there's five things that really led to this podcast. And this was an Instagram post before. So if you haven't seen that post, you can check it on my Instagram. I'll try to link it in the description. It's a carouselel post. You can swipe through these. And each swipe, even each like picture on the post has a lot of information on it. Because this is a very complex topic. But I still wanted to shoot a podcast on it. Because I wanted to be able to touch on it for more than just what you see in your newsfeed and can read in a few minutes. I wanted to do this for 30 to 45, maybe even 60 minutes. We'll see how long this is today because this is a topic that needs to be discussed. I think that there is a lot. I mean, it's bad. There's a lot of really bad training plans out there. And social media has only made it worse. Influeners have only made it worse. There was a few things that happened that kind of led this me to writing this post and it was really well received and I've noticed that with a lot of the type

of content I do like this because I have a lot coaches and trainers and nutritionists that follow

me and that consume my content which is an honor because I know that one of my goals is to change

the industry so one of the ways I'm going to best serve the industry and help influence in a positive

way is by putting out more content like this so first of all all, I have had the opportunity to create content. I've had a lot of new followers following me on Instagram, a lot of new people listening to the podcast, all of which to say they're all coaches. I mean, not all coaches, but a lot of them are coaches. I mean, like hundreds and hundreds and hundreds and hundreds of coaches and trainers and dietitians and nutritionists have been consuming my content lately and reaching out to me. It's why I've actually started doing more mentoring. So in fact, I wasn't planning on dropping this, but shameless plug, I'll put this in description as well. We now offer two different types of coaching. Really, we've always offered two different kinds, but I've been quiet about it. I've never talked about my mentorship. I just let people reach out to me if they felt like there was a shot or maybe we connected. Because basically there was a bigger layer, like a bigger gap there and that forced only the really serious people to approach me and reach out and cross our fingers and hope I did something like that, which usually worked out well because it meant they're really serious. And I wasn't really trying to attract people to help mentor. But now I am. One of my

biggest missions is really to help influence industry, as I just said a minute ago. And so I've been

taking on a small group of people. And I'm putting together this program where I do work with

these individuals one on one. I help them transform their body, transform their business, develop their content strategy, learn principles and strategies and methods that we use in order to really get the most amazing transformations in the industry. And I say that very easily and very confidently because our transformations are just insane. And we've been in the industry for 15 years, learn for some of the best in the world at training and nutrition. And we have some really good methods now. So all that to say, I'm going to put a link in the description. If you are a coach, specifically an online coach or looking to go online with your fitness business and you want help, you want to be mentored, you want to be guided by somebody who has done it, who knows it really well and who has become successful at it through just passion and really just great coaching not ads not funnels none of that shit just really good business in coaching click the description apply for the spot there's a video on there where i talk about it um we'll go from there so that was kind of one reason like i've been approached by all these people um the second reason is because i've been getting asked to speak more so i just got done speaking in north car Carolina in front of a bunch of coaches at Sam Miller's event, which was amazing, really, really phenomenal group of people and really, really, really phenomenal setup for the seminar. Honestly, it was one of my favorite seminars I've ever been a part of. And I don't say this because I like putting together presentations, but I didn't have to put a prezo together, which was kind of nice, he interviewed me on stage and it was like a podcast. It was like a live podcast. It was pretty dope. And then the second day was all Q&A panels. And then like speed dating. I had this table and then these groups would come up and get to pick my brain, ask questions. So much fun. And then I'm speaking tomorrow in an online summit in front of a couple hundred coaches for Luca Hosevar's group. And it's just been really cool. And I have it a couple more coming up in the near future, too, that I can't say yet. But I'm getting the opportunity to educate coaches more. And it's been really, really exciting and really fun. And honestly, really good. Like, it's been going really well. They've been getting a lot out of it. The third reason is because I created principles for my business as I started delegating things. So as my team has grown,

I've had to put principles in place. This is something that a lot of online coaching businesses,

this is something that a lot of businesses, period, don't really consider, especially in the

fitness space. I don't know that many coaches who do this kind of stuff. I don't know any gym owners

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