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SaaS Interviews with CEOs, Startups, Founders

811: Crypto: After $2m ICO, He's Building the Bloomberg Terminal for Crypto

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 13 October 2017

⏱️ 25 minutes

🧾️ Download transcript

Summary

Maksim Balashevich. He’s a former IBM software engineer and co-founder of a successful, hosting business in Belarus. He now manages the overall product and leads the Santiment team. He’s a veteran leader, having spent more than a decade trading successfully using Santiment and Elliot Wave as analysis. He’s also a guru in yoga and meditation.

Famous Five:

  • Favorite Book? – N/A
  • What CEO do you follow? – Nick Szabo
  • Favorite online tool? — Blockchain and Reddit
  • How many hours of sleep do you get?— 6
  • If you could let your 20-year old self, know one thing, what would it be? – Move faster to the same goal

 

Time Stamped Show Notes:

  • 01:53 – Nathan introduces Maksim to the show
  • 02:30 – Santiment builds information for the emerging cryptocurrency token economy
  • 03:30 – When Santiment had their ICO, they’ve established a token for their platform
  • 03:36 – To get access to Santiment, you can buy the monthly subscription by paying in dollars or by depositing your tokens into the platform
    • 04:12 – There’s no revenue on the SaaS side yet
  • 04:33 – Santiment has raised $500K in July 2017
    • 05:03 – Santiment has sold 45K tokens
  • 05:17 – Santiment’s token name is San
  • 05:44 – Santiment got 720 participants on their token sale
  • 06:14 – Santiment has 8 full-time people and a few contractors
  • 06:29 – Santiment hasn’t liquidated their funds yet
  • 06:43 – Santiment got 12K ethereum from their presell, which they used to fund the development of the business
  • 07:44 – Maksim is hoping to start charging in 3 months, but it seems like it will take 6 months
  • 08:10 – From the community’s response, Maksim can’t charge for Santiment yet and people are asking for specific kinds of data
    • 09:34 – It’s not that they will not charge, but they can’t charge just yet
  • 10:00 – Maksim shares how Santiment works in the crypto economy
  • 11:15 – Prior to ICO, Santiment didn’t take additional capital and just used the presell
  • 11:46 – Maksim shares how they came up with the number of tokens to issue
    • 11:49 – For crowdsale participants, it is 54% of their outstanding
    • 12:04 – For presell participants, for every 12K ether contributed, Santiment will issue them 50M tokens
    • 12:21 – The rest will be part of the team’s tokens, which is currently locked
  • 13:55 – Maksim hasn’t seen any active competitors yet
  • 14:34 – Iconomi is one of Santiment’s partners and is also in the same space
  • 16:16 – Maksim’s prediction for the next blockchain that will do well
    • 16:48 – Maksim personally likes Polkadot which connects blockchains
    • 17:10 – There are also projects that introduce the token economy
    • 17:24 – There’s a growing number of blockchain companies providing decentralized storage solutions
  • 18:17 – Maksim shares the latest issue on hacking in cryptocurrency where $7M was stolen
  • 21:00 – The Famous Five

 

3 Key Points:

  1. When to charge for your service isn’t an easy to decision to make—you have to consider the community and the value that they want to get from the company.
  2. In recent hacking events with ICO, security issues are being called into question.
  3. If possible, start working towards your goals as EARLY as possible.

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives

Transcript

Click on a timestamp to play from that location

0:00.0

founder of santiment dot in net they did their iCO around uh july first second third fourth fifth

0:05.9

raised two million dollars that was after they did their pre-sale where they raised about 150 000

0:10.4

bucks that was back when ether was only at 11 bucks uh or 11 dollar price point uh again in their

0:16.3

iso sort about 45 000 tokens they have about 80 million issued, 60 million outstanding.

0:21.2

They're saving the rest to issue later on for various purposes. Again, they make money or they're

0:25.1

going to make money two separate ways. One is via SaaS monthly subscriptions or they're going to

0:29.0

let people pay with crypto and be incentivized via crypto and their token. They're really helping

0:33.5

and trying to build the information layer, the Bloomberg of cryptocurrencies with their

0:37.6

eight full-time employed.

0:39.6

This is the top, where I interview entrepreneurs who are number one or number two in their

0:45.5

industry in terms of revenue or customer base.

0:49.0

You'll learn how much revenue they're making, what their marketing funnel looks like, and how

0:53.4

many customers they have.

0:55.7

I'm now at $20,000 per talk.

0:58.0

Five and six million.

0:58.9

He is hell-bent on global domination.

1:00.8

We just broke our $100,000 unit sole market.

1:03.5

And I'm your host, Nathan Latka.

1:06.9

Many of you listening right now don't have time to listen to every B-to-B SaaS CEO that I've interviewed.

1:11.9

If you want to get access to the database I've created with year-year growth rates, customer

1:16.0

accounts, margins, and many, many other data metrics and data points, you can go to g-et-l-a-com.

1:23.0

Here's the thing, though, this database, I keep it to myself.

...

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