#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 5 June 2020

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) sit down with Mike Cessario (@Cessario) Co-Founder and CEO of Liquid Death (@LiquidDeath). Mike gives the backstory on Liquid Death and together they talk through the importance of marketing and making boring market segments more exciting. Today's topic include: Mike gives the backstory on Liquid Death (2:30), Shaan asks Mike “where does this idea come from?” (7:30), Mike talks about how big the business is (10:20), Mike explains how to inject humor into stale brands (18:30), Mike talks about the difference between mineral waters in the United States and abroad (26:00) Mike compares businesses started by “business people” to businesses started by “creative people.” (39:40), Mike illustrates how he views Liquid Death as a pop-culture factory (44:00), Mike explains that “it’s all about speed” if you want to win when going from idea to product (54:48). See acast.com/privacy for privacy and opt-out information.

Transcript

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0:00.0	Okay, today's sponsor is Quiet Light Brokage and they are a sponsor and yes I'm getting
0:05.7	paid to say this but guess what, I've used these guys.
0:08.3	This is how I found out who they were because I'm a customer.
0:10.3	I've used these guys a bunch of times.
0:11.6	So what Quiet Light Brokages is, it's a platform for buying and selling businesses.
0:15.6	A lot of times I just go to QuietLightBrokage.com and I just look at what companies they have
0:19.6	available and I've actually bought a few of them and me and a couple partners.
0:23.3	We've actually sold some businesses through there and I called them up and told them
0:27.0	we were doing this podcast and they said, yeah, we're in.
0:28.9	We're going to sponsor.
0:29.9	That's both worlds because I love it and they're paying this money to say this, which
0:32.9	means you win.
0:33.9	So QuietLightBrokage.com slash my first million course.
0:38.9	They just launched this really cool course that teaches people how to sell their companies
0:42.4	for seven, eight figures.
0:43.4	I mean, these guys sell a lot of companies.
0:45.2	If you want to go and check it out, it's actually free.
0:47.1	So QuietLightBrokage.com, that's Quiet.
0:50.3	Like, be Quiet.
0:51.3	Light, like a light switch, light and brokerage.
0:54.3	So QuietLightBrokage.com slash my first million course.
0:57.5	And it's a course that talks about selling your online business and what you can do to
	...

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