I think you will make way more money if you spend time obsessing on how to grow online.

People pay you money, not just when they see you, but when they see that you understand what they want and that you are going to deliver it to them.

That's why creators are blowing up everywhere because they realize that attention is actually the real currency.

So I want you to actually use community and attention to get a few people to buy things from

you fast, get a few people to be obsessed with you.

So how do you build a multi-million dollar community of people online that you're talking to

for your brand that you're proud of that has a lot of intention to it?

First, I would start with...

Welcome back to the Big Deal podcast. I'm Cody Sanchez. I am calling this episode

how to build a billion dollar brand online or how to make millions with brand and social

media. So if you want to figure out how to actually monetize social media and how to get

people to care about the things that you do, this episode is going to be for you. I media. So if you want to figure out how to actually monetize social media and how to get people

to care about the things that you do, this episode is going to be for you. I've invested in a lot of

businesses over my career. And we've run a VC fund and we've raised lots of millions. And I'm

pretty confident about this one idea that if you can get more time with more users, you win. And if you can get more time with your users, the people who actually want what you're selling, you win, which is why now I do TikToks on the internet. I went to Georgetown. I have a PhD. I worked at Goldman Sachs, all the fancy things. And, you know, I remember when I told my parents, they were like,

have you lost your mind, your self-worth? What are you going to dance on the internet next?

You know, they were, they kind of were like, are you wasting private equity and all these things

that you're doing today? And I said, no, I think you will make way more money if you spend

time obsessing on how to grow online. 40 cents of every dollar venture capitalists give to startups goes to distribution.

Distribution just a fancy way to say eyeballs, just a fancy way to say attention.

And so that's why creators are blowing up everywhere because they realize that attention is actually

the real currency.

...