The number one thing, the big word, the buzzword that I want you to remember from today's

episode is the word emotion, okay? Emotion. You have to sell on emotion. First of all,

just buying something new, period. Forget what the brand is right now. Just buying something

new, it gives you that little dopamine spike, right? It gives you that

little adrenaline rush of, are you one of those people who are like secretly addicted to

buying stuff on Amazon?

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isom. In this

episode, we're going to talk about how to compete with well-known brands in your product category.

This is a huge question that comes up, a big doubt that comes up with a lot of people trying

to start their Amazon businesses. They're doing their product

research, they're finding products that they want to sell, but they see big time brands

already selling them. They see Nikes, they see Patagonias, they see Haynes, you know, they see

whatever the brand is that's already selling on Amazon. They're like, I'm trying to sell that same type of product,

but how on earth am I ever going to compete with Kleenex or one of these big time brands?

So in this episode, we're going to talk about some different strategies, the philosophies

behind competing with these big time brands, and how you can grab a piece of the pie

in your market. Before you jump into this episode, I want to invite you guys to make sure you are

using Jungle Scout. If you don't purchase anything else from me, like if you don't buy my

ebook or grab any of my downloads, I would strongly, strongly

suggest you make sure you have Jungle Scout. And while at the beginning, I used to say,

you know, Nab Jungle Scout for a few weeks or maybe a month and then you could cancel. The features

just keep on getting added to Jungle Scout. I used to use it solely as a product research platform, but,

...