808: Steve Sims on Being Authentic & How to Properly Build Your Personal Brand

The Solopreneur Hour Podcast with Michael O'Neal

Michael O'Neal

Entrepreneurship, Self-improvement, Business, Marketing, Education

4.8 • 620 Ratings

🗓️ 4 May 2020

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My old bud Steve Sims (http://stevedsims.com) chatted us up today about COVID pivots (he speaks a lot), how he’s branched out from BlueFish, how he’s growing his personal brand, and his Friday virtual happy hour. Steve: Many speakers who claim to be “onions” – i.e. wrapped in mystical and magical layers of enigmatic meaning – have their metaphors mixed up, because they’re typically nothing but smoke and mirrors; get too close, and it’s all style and no substance. Steve ain’t no onion. What you see IS what you get. And what you see and get is a man who you’d probably avoid making eye contact with in an alley — or anywhere else for that matter. After all, a shaved head, Harley Davidson garb and body piercings on a 5’ 11”, 240 lb. frame don’t scream “let’s be friends!” But that’s the irony of it all, because despite his gruff exterior, Steve is remarkably open, engaging, generous, intuitive, insightful and competent – and he’s leveraged all of this to build a remarkably successful entrepreneurial career. Shopping on Amazon? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Oh, that's my prime delivery.
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0:09.7	Heads of state, that new action comedy with Idris Elbert as the Prime Minister,
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0:30.1	From DreamWorks Animation, showtime, the studio that brought you Puss and Boots, and Shrek.
0:36.5	It's the bad guys! We had a pretty good run as bad guys. Now we need to find something better. This July... Welcome! To this most beautifious and credimonious occasion! The baddest comedy of the summer... Sorry, nerves. Arrives. You want to work at a bank? Why not? You robbed us three times. That was this bank? The Bad Guys 2. In Cinema, July 25. Book tickets now. I've been playing outdoors since I was a kid, standing by the front door at around two years old, hollering. Side, side. Trying to get my mom to let me go play outside. Now, after 30 plus years working in the outdoor business,
1:12.3	I'm dropping insider conversations every week with brand leaders, guides,
1:16.6	marketers, CEOs, and others that make the outdoor business a trillion-dollar juggernaut
1:21.1	that drives product innovation, revenue, and public policy for everything outdoors.
1:25.6	I'm Rick Sayes.
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1:39.8	This is Chris Ducker,
	...

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