The two types of campaigns you need to be running early on are an automatic campaign and a manual

keyword campaign. Automatic campaigns work very similarly, sorry, that's a hard word to say,

very similarly to Facebook ads based on the data that they're gathering from your listing. So it's not

like manual campaigns where you choose exactly which keywords you want to target.

You're just saying Amazon.

Take all the information you guys have gathered from my listing and from customers and show it to the best people.

What's up, guys?

You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about the two Amazon pay-per-click campaigns you need to be running early on.

These are the two campaigns that I recommend to all my coaching students that you start with your Amazon advertising efforts.

This is kind of a follow-up to our previous episode about getting to

$100 per day on Amazon PPC spend. I told you guys that I wanted to do more episodes about

advertising because advertising is a very, very critical component of being successful on Amazon.

We spend right now about $800 per day on Amazon ads specifically,

which bring in almost 50% of all of our sales on Amazon. So if you can run Amazon ads profitably,

you can scale your brand to the moon. I mean, once you get to those profitable

advertising campaigns, you can increase those daily budgets and watch your business skyrocket.

So it's very, very important to implement advertising. So we're going to talk about in this

episode the two types of campaigns you need to be running early on. So when you're

launching your brand, you're launching your new products on Amazon, these are the two I would focus on.

I'll be doing some more episodes on advertising. There's a lot of other things I want to talk about,

getting a little bit more, you know, strategic about things, how to adjust campaigns. So those

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