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Freakonomics Radio

80. Riding the Herd Mentality

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 20 June 2012

⏱️ 36 minutes

🧾️ Download transcript

Summary

How using peer pressure -- and good, old-fashioned shame -- can push people to do the right thing.

Transcript

Click on a timestamp to play from that location

0:00.0

This is the sound of traffic in Bogota, the capital of Columbia.

0:14.3

It's pretty chaotic.

0:16.3

Horse carts, right beside BMWs, bikes and pedestrians and buses all competing for the

0:22.1

same patch of pavement. But as bad as traffic is now, it used to be worse.

0:37.3

That's Margarita Martinez. She's a journalist and filmmaker.

0:41.0

Because you wouldn't have an assurance that it was red, no one was going to let you

0:45.9

walk, but maybe they felt like they just could, you know, kept driving.

0:50.6

You know, the traffic lights didn't mean anything. It was just like a suggestion, not really

0:54.6

something that would be enforced. Back then, they didn't even exist rules. So we can

1:01.7

say it was the jungle.

1:12.4

In the early 1990s, Bogota was one of the most dangerous cities around. Its homicide rate

1:17.7

was triple that of New York's and traffic fatalities were also very common with a rate

1:23.4

more than four times of New York's. But in 1994, Bogota voted in a new mayor, a most

1:31.3

unusual mayor. His name was Antonis Mokas. How unusual was he? Well, Mokas had previously

1:41.4

served as president of Bogota's National University, but he resigned after an incident

1:47.1

in which he moond a group of unruly students. Still, in a city as chaotic as Bogota, maybe

1:55.6

he was just the kind of mayor they needed.

2:01.0

It felt free to be a little bit outside of the normal behavior.

2:08.3

That's Mokas. He wound up serving two terms as mayor, from 1995 to 1997, and again from

2:15.0

2001 to 2003. He did all kinds of things that weren't quite normal behavior. He gave tens

2:23.3

of thousands of citizens a placebo vaccine against violence. He preached the evils of graffiti

2:30.5

by dressing up as a character he called super-citizen in a spandex suit. He encouraged people

...

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