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5 Minute Marketing with Brian Moran

8 Psychological Marketing Triggers to Make People Buy From You

5 Minute Marketing with Brian Moran

Brian Moran, Co-Founder at SamCart

Marketing, Make Money Online, Entrepreneurship, Business, Online Marketing, Internet Marketing, Samcart

4.6644 Ratings

🗓️ 31 July 2025

⏱️ 13 minutes

🧾️ Download transcript

Summary

Send us a text Follow along as I build my company to a $1 Billion valuation: https://www.brianmoran.com/ I’m Brian. Here’s my story… Sold my first digital product in 2009, fell in love with digital marketing.Launched a software company (@SamCartApp) in 2015.Raised $100 Million in venture capital.Powered more than $6 Billion in sales for our users.Grown SamCart to a +$300 Million valuation.Run a team with 75 employees.Acquired an AI Design software for $7 mil (@typeset)Working our way to a $1 ...

Transcript

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0:00.0

Everyone's telling you to post more, build funnels, write better emails, but if you want to make more money, there is one simple skill that will unlock in a limited amount of it.

0:09.6

Like so much money, it feels illegal. And no one's teaching it.

0:13.5

Over the next few minutes, I'll show you how to master it by taking eight simple steps right now.

0:18.4

And just so you know it works, I've used these to build six different

0:21.3

multi-million dollar businesses, including my current business worth over 300 million bucks. They'll

0:26.4

turn your boring website into a cash machine, close deals off a single email, and they'll make

0:31.1

everyone choose your product over your competitors. Once you see them, you'll never do business

0:35.7

the same. Let's jump in. Okay, so these are the eight simple steps of persuasion. If you learn how to persuade a human being to take the action that you want, especially when you apply this to a business setting, we're talking about persuading somebody to work with you, persuading someone to buy your product instead of a competitor. Now, most people don't understand that persuading people is actually a science.

0:57.0

It's not really an art.

0:59.0

It's something that you can teach almost anybody.

1:01.0

And then if you just follow a couple simple rules,

1:03.0

persuading people to buy your product instead of your competitors

1:07.0

or spend their hard-earned money with you,

1:09.0

even if they've never heard of you before, becomes incredibly easy.

1:12.6

So step number one is stop talking about you and your product.

1:16.6

There's a famous technique when it comes to copywriting or the act of using the right words

1:20.6

on your website, in your email, in your ads, anywhere that you're kind of trying to persuade

1:25.6

somebody to work with you.

1:26.6

That's called a you check. And basically what that means is you go through your entire website and you check for how

1:32.2

many times you're using the word you step number one is all about avoiding using the word i or my

1:37.6

people don't actually care about your product they don't care what's inside they don't care what

1:42.2

it's made of how long it took you to build it what they they care is what it does for them. So check anywhere that you're doing marketing,

...

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