8 Most Game Changing Marketing Tools #2594

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 October 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: 8 Most Game Changing Marketing Tools [00:38] Opus Pro for creating viral headlines and captions [01:16] Dubbing content in different languages for more views [02:20] Beehiiv for newsletters and ad space selling [03:18] Mail Model for interactive emails and surveys [04:21] Retention.com for B2C email matching [05:39] Custom AI script for analyzing analytics and making changes [06:43] Developers creating AI insights for marketing optimization [08:29] Using Gong for call analysis and time tracking leaderboard [09:29] Content decay tool to modify and republish articles for SEO [09:42] Introduction to Humantic AI tool [10:19] Importance of using at least one tool [11:06] Introduction to Scheduler AI tool [11:41] Discussion on the need for an EA [11:52] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Opus Pro Beehiiv Mailmodo Retention.com Gong Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	All right, so we're gonna talk about the most game-changing marketing tools that at least we're using right now, and you can be using to level up your marketing.
0:08.2	So I'll go ahead and start first. So the first one is opus.pro, opus.pro, so like for example,
0:15.2	me and I were recording live right now. Let's say we go for two hours or so, we take it to our episode, we uploaded opus,
0:21.1	it'll give us viral headlines, and it'll come up, it'll also make these one minute captions as well that you can upload the shorts,
0:28.3	and it'll also rate it on a scale of the one to 100, from a scale of one to 100, in terms of how viral it will go.
0:34.6	There's a free trial for it. We talked about it before. I don't think enough people use this type of stuff,
0:38.6	and I actually have another one in a second, but I'm gonna let Neil go next.
0:42.8	What do you use for dubbing?
0:44.7	Rask.ai, RASK.ai? We use the same thing, but we find it's not perfect.
0:49.2	Rask is one. There's actually another tool that I showed the team, but going with dubbing,
0:54.7	what we end up doing with dubbing that you guys should check out with all your content.
0:59.7	When you're creating content like this, you can do it in so many different languages,
1:03.3	and it's a great way to just get more views, but it is a big hit or miss, and what I mean by that is,
1:08.4	we try all the different languages like Hindi, Portuguese, Brazil, Spanish for Spain, or Italian,
1:15.7	or French, focus on France, and the reason I make these differentiation,
1:21.0	because speaking Spanish in Mexico is a little bit different than Spanish in Spain.
1:27.0	But when we dub the content, what we find is in some regions it's a hit, and some regions it's not.
1:32.7	I'm not talking about videos or audio in which the files are like hit or miss.
1:37.6	I'm talking about when we dub 10, 20, 30 of them, in some countries it just doesn't perform well,
1:43.1	and some people end up loving it. When you're doing video dubbing, what we're finding is,
1:47.2	because the mouth doesn't move, it's just at the same time as the dub, it just, it looks funny.
1:54.4	Eric thinks that it'll be fixed soon, maybe within 12 months, someone will fix it.
	...

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