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There's not a single creative agency that of the like the great 3040 which I have been incredible

admiration for what they do in

Making a television commercial the problem is if they ever took those talents and refurbished them

To understand how to make day in and day out creative work in social

The talent set all these creative agencies would have a much better life. They would enjoy it

Could you imagine being someone who's creative sitting in nine months of meetings and then a year late

Like seven months later seeing a television commercial and seeing a

Back of what you thought in it 16 months to get to get to something that doesn't see the light of day

It ends up in the cutting room floor. You know they didn't grow up the way these guys think about creativity

They think that's normal and watching like creatives come from like really great places and work for us and have like that

I'm picking 18 months in it takes literally like a year and a half just to like to reframe it and then in reverse the amount of creatives

That have left me in or the last two years that were homegrown that worked there for six seven eight years and decided

They needed to scratch the edge of going and working on something else

Talk the insanity of like it's really interesting to talking to that because I talked to them

It's how I get my insights. Yeah when they leave they like

That they're put on an ego pedestal at Bagnar if you're very serious creative

There's a humility it's the same way I work

It's the way because everything takes on the face when Dustin's in the lounges are saying hey

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