8.5 Digital Narratives: Building a Brand with Purpose in a Digital Age with Louise Troen

Saturn Returns with Caggie

Caggie Dunlop

Education, Mental Health, Health & Fitness, Religion & Spirituality, Self-improvement

4.8 • 892 Ratings

🗓️ 16 October 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this enlightening episode, we sit down with Louise Troen one of Caggie’s best friends and a remarkable Chief Marketing Officer whose unconventional career path has taken her from documentary filmmaking to communications and eventually to the forefront of brand building for some of the most groundbreaking apps in recent years, including Airbnb, Bumble, Headspace and her latest venture as the Chief Marketing Officer at Reveri, a self-hypnosis app. Louise delves into the digital era of apps and platforms, highlighting the crucial need for moderation in communication and community regulation as a means to protect and unite people. Louise also touches upon the societal pressures faced by younger generations, emphasising the significance of dropping unrealistic expectations and finding purpose in everyday life. She reminds us that embracing our struggles can lead to newfound perspectives, and that self-compassion and self-nurturing are vital components of personal growth and fulfilment. In a world where the lines between identity, purpose, and career are often blurred, Louise Troen's wisdom shines through as a beacon of guidance and inspiration. Join us as she shares her belief that taking risks, understanding your true self, and cultivating a compassionate mindset are the keys to achieving happiness and success. Her journey exemplifies the idea that your greatest gifts often arise from your biggest struggles, providing an opportunity to embrace fresh perspectives. So, whether you're a marketer, entrepreneur, or simply someone seeking a more fulfilling life, Louise's insights are sure to resonate, reminding us all to find purpose in the everyday and nurture our own growth in this complex digital age. You can find Louise: Instagram: @louisetroen --- Follow or subscribe to "Saturn Returns" for future episodes, where we explore the transformative impact of Saturn's return with inspiring guests and thought-provoking discussions. Follow Caggie Dunlop on Instagram to stay updated on her personal journey and you can find Saturn Returns on Instagram, YouTube and TikTok. Order the Saturn Returns Book. Join our community newsletter here. Find all things Saturn Returns, offerings and more here.

Transcript

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0:00.0	Hello everyone and welcome to Saturn Returns with me Kaki Dunlop. This is a
0:07.5	podcast that aims to bring clarity during transitional times where there can be
0:11.7	confusion and doubt.
0:13.4	Today I'm joined by one of my best friends Louise Troen,
0:19.4	who is currently working as the chief marketing officer at the self-hypnosis app called
0:24.0	Reverie but Louise has experienced some of the biggest global brands including
0:29.1	Airbnb, Bumble and Headspace. I've wanted to sit down with Lou and have her on the show for years. I've always
0:35.6	been asking her to come on because every time I speak to her or hear her speak about what she does,
0:41.6	it's like my own personal Ted Talk. She's incredibly
0:45.5	inspiring and she's one of my bestest friends and I know you guys are going to
0:49.7	love this conversation because I know many of you are navigating the sort of complexities of the workspace and identity and purpose and carving out your career.
1:00.6	So I hope that you find some insight and wisdom from this conversation.
1:07.0	I've been looking forward to this conversation. I feel like we've been talking about it for over a year.
1:18.8	I've wanted you on the podcast for a couple of years just to kind of add for our listeners.
1:24.0	Lou is one of my dearest friends.
1:27.0	Thank you me.
1:28.0	And for the audience that doesn't know would you be able to give a little bit of
1:31.0	background of like your work, what you do and how you kind of got to where you are now? Yeah, of course. So I work in marketing. I'm currently the CMO of a company called Revory, which is a self-hypnosis app, which I'm sure we'll talk about later.
1:48.0	I started my career in PR, liking for a company called Foyds Communications and began getting really passionate
1:58.5	about mission-driven and purpose-first businesses when I was fortunate enough to work with
2:03.6	AirB&B when they launched in the UK market and I remember the team coming to us
2:09.0	when I was at Freud and I was very junior at the time and them explaining that they were creating this business
	...

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