797: What’s ACTUALLY Working For Email Marketing In 2024

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 5 August 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Let’s face it: times are changing, and email marketing is no different. But how do we know what the heck we should start doing, stop doing, and change how we’re doing it?! Sign up for my FREE email list-building challenge that helps you start, serve, and grow your email list at listbuildchallenge.com! Martha Bitar is the CEO and co-founder of Flodesk, the fastest-growing email marketing platform designed to help small businesses create beautiful, branded emails. Her partner-in-crime, Natalie Franke, is the Head of Marketing at Flodesk who leads tens of thousands of small business owners while fostering a spirit of community over competition around the world. In our conversation, Martha and Natalie spill the beans about what’s working for email marketing in 2024, and school us on the trends we should hop on, their tricks to increase conversions, and what metrics we ACTUALLY need to pay attention to. Trust me when I tell you this episode is JAM-PACKED with information you can take action on TODAY, so grab a pen and paper and get ready to take notes. And be sure to visit listbuildchallenge.com to get your message in front of the right people, at the right time! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/marthanatalie Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Ready to ditch dating frustration? Download The League, apply today, and message #GOALDIGGER to your in-app concierge to jump to the front of the line. Post your job for free at http://linkedIn.com/jenna. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	Ever thought about how wild dating is these days? I lucked out. I met my husband at 18, but if you're in the dating game right now, let me introduce you to the league. The league is a premium dating platform that puts quality before
0:14.4	quantity. If you're busy, ambitious, and tired of swiping through an endless
0:18.4	stream of filtered faces, then it is perfect for you. Few months ago I interviewed Amanda Bradford the founder and
0:25.0	CEO of the League and I had such a fun time talking to her about the app and how
0:29.5	unique it is. First up not just anyone can join. You've got to apply and get accepted so you'll be part of a highly engaged and safe community of like-minded goal-oriented people like you.
0:40.0	And instead of swiping endlessly, the League sends you personalized daily recommendation. like you
0:43.4	personalized daily recommendations of the most compatible matches.
0:47.1	It's like having a personal dating assistant.
0:49.5	Now the league isn't for casual flings or social climbers, it's for genuine folks with big dreams, career
0:55.0	goals, and a real drive to find a meaningful long-term relationship.
0:59.4	If you're ready to ditch dating frustration, download the league and apply today. Message
1:03.8	hashtag gold digger to your in-app concierge to jump to the front of the line.
1:09.1	It doesn't need to be this massive vanity metric of tens of thousands of followers to make a huge impact on your
1:15.1	business. 100 email subscribers that want to hear from you will fuel your business far more
1:21.2	than a thousand on social media who never see your
1:23.5	content. I guarantee you that right now. I'm Jenna Goodger, your host of the
1:29.4	Gold digger podcast. I escape the corporate world at the age of 23 with nothing more than a $300
1:35.1	camera from Craigslist and a dream. Now I'm running a seven-figure online business
1:40.0	that feels even better than it looks all from my house in small town Minnesota
1:44.3	with my family. Here we value time as our currency. We mix the woo and the work and
1:50.5	we are in the pursuit of building businesses that give us the freedom to live lives that we love.
1:56.0	I've always loved turning big goals into reality and I'm here to help you do the same.
	...

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