Welcome back to part two of my conversation with Dr. Islet Fishbach.

Just the recap, Dr. Ilet Fishbach is the author of the

author of the phenomenal book, Get It's all about the science of motivation

and how we can use it to help ourselves get more done.

She's also a behavioral scientist at the University of Chicago and we are discussing motivation.

We're talking about where motivation comes from, why it's so incredibly difficult to hold on to, and what

we can do to improve it in our lives so that we can find the energy and the commitment we need to do the things

we know we should be doing.

And I know that that's something you can relate to.

I can too. I struggle constantly with finding the motivation

to get things done, especially those things that I'm just not that excited about. I'm just not that into in this very moment I struggle to make it

happen and so in this part of the conversation we're going to keep going into that question of where motivation comes from and

how we can use it in our own lives. So with that said get excited because this is tiny leaps.

Big changes. So, Have you ever heard of the sunk cost fallacy?

It's this weird thing we do where just because we've spent time on something, we keep doing it.

You've probably done this yourself. You're in line at the post office and the line is really long,

but you've already been there for 10 minutes and it seems to be moving so you stick with it.

Even though you know that if you came back tomorrow

maybe the line wouldn't be so long.

This is something we all do and it's one of the most fascinating things

that humans do once they've built commitment to an activity. And the funny thing is that sunk cost fallacy might have

some implications about how we change our lives and how we add new habits to our life.

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