#792 Is SEO Dead?
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 30 January 2025
⏱️ 29 minutes
🧾️ Download transcript
Summary
Dan discusses the shift in SEO and the decline of content sites, emphasizing the need for B2B niche content. He introduces the concept of the 'influence equation' and stresses the importance of creating engaging, long-form content to capture the audience's attention.
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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal
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Transcript
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| 0:00.0 | Right now, there is an opportunity for B2B niche content. |
| 0:05.8 | People are hungry for it. |
| 0:06.7 | They're at the end of the content tracks, |
| 0:08.8 | and now they're watching a cat video or an instructional video |
| 0:12.1 | or something that's not on the topic of their core problem. |
| 0:14.5 | Could you be the person that provides that to that platform right now? |
| 0:32.9 | Hey, hey, morning, everybody. |
| 0:34.1 | Welcome back to the Tropical MBA podcast. |
| 0:36.6 | We got a lot to cover today. I got a huge amount of notes in front of me. We are going to talk about this SEO situation. Is SEO dying or dead? And what are we doing about it? I want to introduce this idea called the influence equation and how powerful that can be, something that a lot of founders haven't taken advantage of. |
| 0:55.3 | I'm also going to touch a little bit on the Lindy principle, for those of you that are super |
| 0:59.1 | business nerds. Just at the top, I was talking to Ian last night on the phone, as we often do. |
| 1:05.1 | And we were just talking about like the progression we've seen in the community. And for those |
| 1:08.7 | of you new to the show, just a quick journey down |
| 1:11.5 | memory lane. This podcast basically started with this concept of just a couple bucks in a backpack. |
| 1:19.8 | What if we could just cover our living expenses? Jump into this world of, hey, we have the freedom |
| 1:25.5 | now to explore the world. But importantly, |
| 1:29.3 | we have our time back. You know, the first few years for me when I was out of a job and I could |
| 1:34.9 | control my location in time were completely life-changing moments. And we started to use that time |
| 1:41.8 | to meet a lot of you and to see that, especially in the early |
| 1:45.5 | days, it was in the wake of that financial crisis in 2008. A lot of people maybe lost faith in |
| 1:51.1 | their careers and jobs. And the reality is we weren't meeting a ton of people from elite |
| 1:56.1 | careers and elite institutions. A lot of us came from the middle. |
... |
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