#79 - Ric Elias: Earning the gift of life

The Peter Attia Drive

Peter Attia, MD

Health & Fitness, Medicine, Fitness

4.7 • 7.3K Ratings

🗓️ 11 November 2019

⏱️ 102 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Ric Elias, founder of Red Ventures, opens up about the fateful day he knew for certain that he was going to die as a passenger on US Airways Flight 1549. Ric dives deep into how that day impacted his life, greatly changed his perspective, and improved his relationship with his family and the broader community. We also talk about his incredible role as CEO of an enormous company, his remarkable work in philanthropy, and all the wisdom he has acquired in his extraordinary life.

We discuss:

Ric’s life leading up to the day of the plane crash [5:30];
The plane crash—What it’s like knowing you’re about to die, feelings of regret and sadness [11:15];
The improbable plane landing in the Hudson River [19:00];
Emotions after the safe landing (and a story he’s never told before) [25:45];
A powerful story about Captain Sully [29:30];
Earning his second chance at life, and playing the “infinite game” [38:30];
Why time is the ultimate currency, and how (and why) to say “no” [46:15];
Raising kids in an achievement culture, Ric’s definition of life success, and what Ric wants to instill in his kids [53:00];
What Ric believes is actually worth getting upset, and the organizations that are taking steps to help people [1:09:00];
The core principles of Red Ventures (Ric’s company) [1:19:15];
Ric’s tips for developing business acumen and negotiation skills [1:29:30];
What qualities does Ric look for in people he wants to work with? [1:32:50];
What is the next big problem that Ric wants to solve? [1:35:30];
What is the most challenging part of your business today? [1:37:30];
If Ric could go back and talk to himself in the morning before getting on that plane, what would he say? [1:39:15]; and
More.

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Transcript

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0:00.0	Hey everyone, welcome to the Peter Atia Drive. I'm your host, Peter Atia.
0:10.0	The drive is a result of my hunger for optimizing performance, health, longevity, critical thinking,
0:15.7	along with a few other obsessions along the way. I've spent the last several years working
0:19.6	with some of the most successful top performing individuals in the world, and this podcast
0:23.8	is my attempt to synthesize what I've learned along the way to help you live a higher quality
0:28.3	more fulfilling life. If you enjoy this podcast, you can find more information on today's
0:32.5	episode and other topics at peteratiamd.com.
0:41.6	Hey everybody, welcome to this week's episode of The Drive. I'd like to take a couple of
0:45.4	minutes to talk about why we don't run ads on this podcast. If you're listening to this,
0:49.4	you probably already know, but the two things I care most about, professionally, are how to live
0:54.6	longer and how to live better. I have a complete fascination and obsession with this topic. I practice
1:00.6	it professionally, and I've seen firsthand how access to information is basically all people need
1:05.9	to make better decisions and improve the quality of their lives. Curating and sharing this knowledge
1:11.1	is not easy, and even before starting the podcast, that became clear to me. The sheer volume of material
1:16.5	published in this space is overwhelming. I'm fortunate to have a great team that helps me continue
1:21.8	learning and sharing this information with you. To take one example, our show notes are in a
1:27.0	league of their own. In fact, we now have a full-time person that is dedicated to producing those,
1:31.8	and their feedback has mirrored this. So all of this raises a natural question. How will we continue
1:38.0	to fund the work necessary to support this? As you probably know, the tried and true way to do this
1:43.5	is to sell ads, but after a lot of contemplation, that model just doesn't feel right to me for a few
1:49.8	reasons. Now, the first and most important of these is trust. I'm not sure how you could trust me
1:55.5	if I'm telling you about something when you know I'm being paid by the company that makes it
	...

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