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Freakonomics Radio

78. You Eat What You Are, Part 2

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 6 June 2012

⏱️ 29 minutes

🧾️ Download transcript

Summary

To feed 7 billion people while protecting the environment, it would seem that going local is a no-brainer -- until you start looking at the numbers.

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Camino Real Farmers Market in Galita, California. It's in Santa Barbara County,

0:17.3

about 100 miles northwest of Los Angeles. The produce is bountiful and it's local.

0:24.1

You've got three thousand ribs, so good. We've got lettuce and greens and

0:32.0

charred and leeks and fennel and turn-ups and artichokes and spinach and

0:39.9

cabbage and broccoli and about everything else that you can get your hands on

0:44.1

this time of year. Our farm is about two miles away from where we're selling right

0:48.8

now, the farm is market. Santa Barbara County has a lot going for it. The beach, the

0:56.5

University of California Santa Barbara and farming, it is in the top 1% of

1:02.1

agriculture producing counties in the US, about 1.2 billion dollars worth a year.

1:07.6

Now imagine for a moment that everything is interrupted by some kind of a

1:13.7

natural disaster. In 2005 there was a mudslide at Lecuencita which is a

1:21.2

community in the south eastern part of Santa Barbara County right on the coast.

1:26.2

That's David Cleveland. He teaches environmental studies at UC Santa Barbara.

1:31.4

The mudslide he's talking about killed 10 people. And also blocked off the

1:37.2

101 freeway and the railroad which are the main transportation connections

1:42.4

with Los Angeles and these transportation links were closed for at least a week.

1:47.6

So Santa Barbara couldn't ship its produce down to the distribution centers in

1:53.5

LA or anywhere else. Nor could it ship produce in. But that wouldn't seem to be a

2:00.0

problem since Santa Barbara grows so much you'd think that the grocery stores

2:04.0

would still have plenty of fruits and veg. So we had produce sections that were

2:09.2

empty and here's farmers with boxes of harvested fruit and vegetables that

2:14.2

they can't their distributors can't pick them up. So farmers we told oh yeah we

...

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