#78: Raina Penchansky, CEO and Co-Founder of Digital Brand Architects, building a brand in the digital space and building brand
The Bossticks
Dear Media
4.4 • 15K Ratings
🗓️ 5 September 2017
⏱️ 44 minutes
🧾️ Download transcript
Summary
On this episode we are joined by Raina Penchansky, CEO and Co-Founder of Digital Brand Architects aka DBA (@therealdba)
DBA was founded in 2010 and specializes as a Top digital influencer agency that helps build talents' online & social authority by developing their brands & partnering them with fashion, beauty, & lifestyle brands.
On this episode we dive into the influencer space and how Raina and DBA has navigated the influencer arena and built a brand helping influencers grow their brands. We also talk about our relationship with DBA/Raina and what it takes to build a business/brand in the digital space.
To connect with DBA click HERE
To connect with Lauryn click HERE
To connect with Michael click HERE
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Transcript
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| 0:00.0 | The following podcast is a Bostick Media Production. |
| 0:04.0 | She's a lifestyle blogger extraordinaire. |
| 0:08.0 | Fantastic. |
| 0:09.0 | And he's a serial entrepreneur. |
| 0:11.0 | A very smart company. |
| 0:12.0 | And now Lauren Evertz and Michael Bostick are bringing you along for the ride. |
| 0:17.0 | Get ready for some major realness. |
| 0:18.0 | Welcome to the skinny confidential. |
| 0:21.0 | Him and her. |
| 0:23.0 | Raina Pinchanski is the co-founder and CEO of Digital Brand Architects, also known as DBA. |
| 0:33.0 | DBA was founded in 2010 and specializes as a top digital influencer agency that helps build talents online and social authority by developing their brands and partnering them with fashion, beauty and lifestyle brands. |
| 0:47.0 | DBA currently represents some of the best content creators in the space, including my lovely wife. |
| 0:53.0 | Prior to founding DBA, Raina worked on global communications for Saxfith Avenue in Coach. |
| 0:58.0 | I consider her a great friend and mentor. |
| 1:01.0 | Because like me, she enjoys a good wedge salad and a shrimp cocktail. |
| 1:06.0 | Raina, welcome to the show. |
| 1:09.0 | Thank you very much. |
| 1:10.0 | Wow, you really put some effort into that. |
| 1:12.0 | I had to. I had to give her a pal. |
| 1:14.0 | Wow, that's one of your best intros. |
| 1:16.0 | And you mentioned our bonding over wedge salads. |
| 1:18.0 | Oh my God. |
... |
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