779: Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing?

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 3 June 2022

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

TODAY WITH MADELEINE MACRAE: Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with long-time friend of the show and Power Talk Friday expert Madeleine MacRae. I often hear from listeners and designers who understand that the old adage, “You have to work on your business, not in your business,” is true if they want to grow and scale. But they don’t always understand what that actually looks like. Madeleine breaks down the CEO-level activities that let you scale at each stage of business. Pick it apart: [3:48] Madeleine breaks down the four stage of business and what each one entails. [9:58] Madeleine and LuAnn discuss the value in knowing what level of business you desire to end up at. [17:31] Madeleine breaks down the CEO-level activities that solopreneurs should be doing. [27:35] Madeleine shares what the CEO must do as an owner/operator. [46:54] Madeleine discusses the high-level activities that business owners should be doing at the owner/manager level. [55:55] Madeleine talks about the ultimate goal for those who want to scale—the true CEO level. LuAnn and Madeleine MacRae's Ah-Ha Moments “It's really important to remember that growth eats capital. So sometimes we get this idea of “I just want to become I want to go to owner operator, and then I want to go to owner manager, then I want to go to CEO” overlooks the fact that you're having to take that profit that your business is generating and reinvest into different things. learning, all of the things that you have to decide if you want to take it on.” -Madeleine MacRae “If you don't have secured lead flow and you don't know how to turn that faucet on higher, you will never be able to move out of solopreneurship.” -Madeleine MacRae “To look back and think about the growth and the pain and the struggle and the rewards of each of the levels as I've worked my way through the different various stages and still stay in—it's a crazy feeling to be in the various stages at the same time with different companies.” -LuAnn Nigara Connect with Madeleine MacRae Website Facebook Twitter Madeleine MacRae's Home Pro Toolbox What’s new with LuAnn Nigara Power Talk Friday Tour at High Point Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned #315 Madeleine MacRae: Invest 5 Days to Improve Your Sales Skills #283 Power Talk Friday: Madeleine MacRae: Set Clear Goals in 5 Steps #363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team #222 Power Talk Friday: Lee Cockerell- Customer Service the Disney Way #658 Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms #663 Andrea Hysmith: Structure and Flexibility, Keys to Reaching Goals in Your Interior Design Business #760 Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals #634 Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire Books Mentioned: The Job You Were Born For by Eileen Hahn Now Discover Your Strengths, by Donald O. Clifton and Marcus Buckingham A Big Thank You to Today's Sponsor: Kirsch is your source for custom drapery hardware and window coverings. With a history of innovation and extensive industry knowledge, Kirsch can set you up with what you need for your next project. Visit kirsch.com to learn more.

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,
0:21.1	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.5	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:44.0	Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird
0:52.4	period. And during the early bird period, you get two bonuses.
0:57.2	Number one, you get the early bird pricing.
0:58.8	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.2	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.4	Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic
1:20.6	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second
1:30.4	twenty twenty five and we're going to spend part of the time mapping out how do you set your goals
1:37.1	what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy
1:43.2	of a goal what should your goals be?
1:45.5	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.9	work life to work on our business. Okay. So it's managing the expectations of the hours
1:59.6	you have available so that you can get it all done.
2:02.3	So this is going to be a fantastic class that you are going to take real time and ask us real questions.
2:08.5	Okay, so those are two bonuses that you get if you sign up any time during the early bird period,
2:14.3	November 29th to December 31st.
2:16.4	But there is an extra bonus if you sign up during
	...

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