775: If You Hate Selling, Try This Approach Instead

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 20 May 2024

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s ever-changing landscape of quick dopamine hits on social media and a LOT of ‘noise’ amongst creators, keeping our audience engaged is more important than ever. People reflexively skip ads and run away from blatant sales pitches, but what do people lean in and listen to? Stories. Think about how tired YOU are of seeing the same ol’ buzzwords come across your screen. Your customers are, too! Akua Konadu is a storytelling strategist and social media educator who helps business owners lean into their gifts and create stories that engage with their audience and drive meaningful connections on social media. She is also host of the Independent Business podcast, powered by HoneyBook, where she breaks down the science of self-made success! In our conversation today, Akua is teaching us how to become our business and brand’s best storytellers and captivate the attention of our target customers. They can’t like and trust your offers until they know YOU. ‘Storyselling’ techniques aren’t just for the brands with big stories to tell — they’re for you, too. Click play to learn Akua’s fresh approach to being story-forward in your marketing, and find out your Storytelling Style by taking Akua's free quiz here: https://akuakonadu.com/quiz Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/akua Thanks to our Goal Digger Sponsors: Visit article.com/goaldigger for $50 off your first purchase of $100 or more! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon. Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Listen to This Is Small Business, an original podcast by Amazon, wherever you get your podcasts! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	If you don't have a direct line to your clients and customers, you don't have a reliable way to make sales.
0:07.0	You can't build a business on platforms you don't own and can't control because at the end of the day when an algorithm calls the shots it's not
0:14.4	a direct line to your people. Now if you want a direct line you need an email list plain and simple.
0:21.2	The best part is you don't have to figure it all out on your own.
0:24.4	Enter the list to Launch Lab, my signature program that teaches my exact email
0:29.7	system and blueprint for starting, nurturing, and monetizing your very own email list. and Kucher.com. You have the power to create a system that ensures the right people get the right
0:46.8	message from your business at the right time.
0:49.8	Join the list to LaunchLab today at genin Kuc. dot com forward slash email before the doors close at midnight on May 22nd.
0:57.2	That's Genachucher dot com forward slash email.
1:00.3	I cannot wait for you to start growing your list that you can launch to.
1:08.0	Storytely helps you repurpose in so many ways and you can share the same thing you just
1:12.0	share in a different way.
1:13.6	So one thing that I always love to say is that storytelling just isn't linear.
1:16.5	We naturally think, right, okay, like a story has a beginning, a middle, and end.
1:20.3	But who says you have to start your story in the beginning?
1:22.1	Hey, my name is Jenna Kutcher, and I am obsessed with all things business, marketing numbers,
1:28.0	and helping you to navigate both the messy and the magical seasons of this thing called life.
1:32.0	I'm a small town mama who took a $300. and the magical seasons of this thing called life.
1:33.0	I'm a small town mama who took a $300 camera,
1:35.5	grew a successful photobiz, and now I work from home
1:38.3	and run a seven-figure online business.
1:40.4	I teach you the tried and true secrets to building a career you adore.
	...

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