774 - Anna Powers (Part 2): How to be the Best Copywriter

The James Altucher Show

James Altucher

Education, Business

4.6 • 2.7K Ratings

🗓️ 12 October 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Part 1 of the episode, Anna Powers told us all about what is copywriter, and why you should be one! In this part 2 of the episode, we talked about all the copywriting techniques, and some use cases as well! Listen to this Part 2 out of 2, and make sure you check out Part 1 if you missed it! REF: Clickworthy Copywriting Certification™ sales page My new book Skip The Line is out! Make sure you get a copy wherever you get your new book! Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president. I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: YouTube Twitter Facebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	This isn't your average business podcast and he's not your average host.
0:07.8	This is the James Altiger Show.
0:13.8	Today on the James Altiger Show.
0:17.1	So in part one, which was also available today, we learned about the potential for copywriting
0:21.2	and we learned Anna's story and so on.
0:23.2	But now in part two, we dive a lot more deeply into the techniques and skills required and
0:28.6	what you need to know and what you need to learn.
0:30.8	It's not that hard to be honest, to be a great copywriter and make millions of dollars.
0:42.2	So now I want to start getting into the specific techniques, how to build these stories and
0:47.2	how to create these types of offers, what else to include in these, whether they're letters,
0:52.0	by the way, sometimes they're letters, sometimes it's script for videos or sometimes it's
0:56.1	a script for a webinar, it takes all sorts of forms, hundreds and hundreds of millions
1:00.8	of dollars worth of products being sold using copywriting techniques and typically at
1:06.4	least in the universe, I've seen copywriters tend to get 3% of the overall sales.
1:12.4	So if somebody sells a product and they have a nice big email list and they do Facebook
1:18.7	ads or whatever and they sell $60 million worth, which I've seen projects do, the copywriter
1:23.6	makes like $1.8 million.
1:25.3	So it's very lucrative.
1:27.1	If you just stumble on one good product, you get rich.
1:30.4	And so if you're copywriting is good, combine with the product.
1:33.9	So there's two areas where I've seen people talk about this and I'm not a professional
1:38.0	copywriter.
	...

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