773: How Kendra Scott Built A Billion-Dollar Brand with Purpose

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 13 May 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Success looks different for all of us, but I can tell you one thing for sure: many of us can’t even dream of the level of success that Kendra Scott has achieved in just two decades. Kendra Scott is the brilliant brains and businesswoman behind her billion dollar namesake brand, which is known for its design and material innovation, use of color, and signature shapes. Kendra Scott jewelry is a rare brand that manages to look ultra-high-end while being affordable. Within the span of 20 years, Kendra turned a $500 investment into a billion-dollar jewelry empire and operates 115+ stores with some SERIOUS hustle! In this episode, we chat about the ups and downs of each season of business, how she’s stayed grounded with all of her success, why philanthropy is important to her, how taking risks is a large part of the reason she’s built such a successful brand, and so much more. I can’t wait for you to hear this conversation, so click play now! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/kendrascott Thanks to our Goal Digger Sponsors: Visit article.com/goaldigger for $50 off your first purchase of $100 or more! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Ready to finally change your life? Visit https://www.activations.com/goaldigger for 60% off. PLUS there’s a 14 day free trial and a money-back guarantee. Expires soon. Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	If you don't have an email list, then you don't have a direct line to your customers.
0:07.0	Reaching your clients, audience, supporters, and bands with the right message at the right time, in the right place becomes easy when you've got a strategic email list in place.
0:16.7	My email list is the number one way I drive profits in my business and major bonus here.
0:22.0	It's a lot easier and way more fun than you might think.
0:25.0	That's why I'm teaching a free live workshop all about growing your email list called from
0:29.9	zero subscribers or zero strategy to an engaged email list that lasts.
0:34.8	I'll show you how to kick off your email list building strategy with no fear because I know it can
0:39.7	be scary to start something new in your business.
0:42.2	Save your virtual seat at grow and email list.com.
0:46.4	Inside my free live workshop,
0:48.3	you'll learn why email marketing is 10 times more effective
0:51.3	than posting on social media. My secret to sending out weekly emails without
0:55.3	adding a ton of work to my plate, my best tips for getting people to hit subscribe,
1:00.0	and what to actually say to them to convert them from subscribers to paying clients and customers.
1:05.2	Save your seat now at grow and email list.com. That's grow and email list.com
1:10.7	to get started with an email list strategy that drives real results.
1:14.4	I'll see you at the master class.
1:16.0	That first failure, that first thing we think we get so hard on ourselves, that is your bridge to the next thing in your life
1:27.5	waiting for you. And that failed business taught me everything I needed to know to start a successful company later.
1:35.0	Hey, my name is Jenna Kucher and I am obsessed with all things business marketing numbers
1:40.6	and helping you to navigate both the messy and the magical
1:43.7	seasons of this thing called life. I'm a small town mama who took a $300
	...

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