This isn't your average business podcast and he's not your average host.

This is the James Altiger Show.

Today on the James Altiger Show.

General Stanley McChrystal, this is the guy who first off he's a retired US Army general.

He led our command in Afghanistan in the O.O.

I mean, he's been heavily involved in the military for Russia's career.

Then after he retired as a general, he was on the board of Deutsche Bank and other companies.

He's taken a lot of risks.

He's risked his life.

He's been responsible for, you know, decision life and death decisions for many people.

And so he wrote a book called Risk, a user's guide, which from the guy who probably is taking

more risks than just about anyone else on the planet, I wanted to read it.

And there's so many stories ranging from his stories in Afghanistan, the stories about

Martin Luther King, the stories about the financial crisis, the COVID, the Civil War, the French

and Indian War.

Lots of great stories and a really solid methodology about how to think about risk, which is so important

for entrepreneurs and investors.

And I find most entrepreneurs I know fail, not because they didn't have a good idea,

but because they didn't take into account all the risks.

And the risks are always more than you think.

As Mike Tyson says, you could prepare all you want for a fight, but it's all out the

window once you get hit in the face.

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