770: Tiffany Cassidy: Niching into Vacation Home Design

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 3 May 2022

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Tiffany Cassidy: Welcome to a Well-Designed Business. Today I am joined by Tiffany Cassidy, co-founder and principal designer of Lagnappe Custom Interiors. Tiffany and I discuss the fear some have about niching down your business and how Tiffany powered through her own fear. Every guest that has been on the show that has chosen a niche has said that it was the best decision they made for their business. Tiffany couldn't agree more and she has done such a wonderful job at combining her past experiences with what she’s learned from coach Tobi Fairley to niche into her luxury vacation rental design business. Please join us to learn about Tiffany’s niching journey and the versatile services that Lagnappe Custom Interiors has to offer. Pick it apart: [6:13] Tiffany starts to tell us about when she decided to niche her design firm down and how she went about it. [16:30] Tiffany explains her initial resistance in niching down. [20:15] Additional services that Lagnappe Interiors offers, also for those who want to DIY. [32:45] Tiffany tells us more about her Designer for a Day Program and Master Plan program. LuAnn and Tiffany Cassidy’s Ah-Ha moments: “Part of my resistance to niche down was wanting to keep my options open. It felt scary to limit, but learned it wasn’t limiting at all because people would come to me for help.” - Tiffany Cassidy “I encourage other designers to niche down because it frees up your mind in so many ways and helps you grow your business in a specific manner.” - Tiffany Cassidy As designers when we are doing full service projects working with project managers and contractors, when we make our project book we should ask ourselves what are all of the potential questions they could ask us.” - Tiffany Cassidy More about Tiffany Cassidy: A native of California with both a degree in chemistry and a highly creative side, Tiffany has been designing beautiful homes and commercial spaces in the U.S. Virgin Islands for her long list of clients since 2002. She marries her artistic and scientific sides together by transforming the intangible into breathtaking, cohesive and highly functional designs delivered in systematic and organized bliss. Tiffany considers it a privilege to be invited into other people’s homes to help them transform their personal spaces and her goal is to not only make your home prettier but in doing so, make your life better. Connect with Lesley Myrick Website Instagram Facebook Pinterest ebook on Vacation rental Blog What’s new with LuAnn Nigara luannuniversity.com Inside Voice, Outside Voice Monthly Virtual Events http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #15- Nancy Ganzekaufer: Niche is Rich #174- Power Talk Friday: Fred Berns: Own Your “Only” Word & Tips to Discover Yours #368- Jessica Duce: VRBO Interior Design #440- Power Talk Friday: Tobi Fairley: Her Design You Coaching Program #753 Sandra Funk: How to Grow a Thriving Luxury Interior Design Business #372 Laura Michaels: How to Talk Budget with your Interior Design Clients #584 Lesley Myrick: Building a Business From the Ground Up, Again #37 Lesley Myrick – Strategies I Used to Build My Business

Transcript

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0:00.0	Hey, are you getting ready for Thanksgiving?
0:03.0	Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized.
0:08.0	Or maybe you're like me.
0:09.0	You're at the season where you just get to ring the doorbell with a pie in your hand, right?
0:14.0	Either way, I hope you are planning to spend some quality time with friends and family,
0:19.0	whether that means it's a big,
0:20.9	raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy
0:26.4	holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.
0:31.6	And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,
0:39.2	we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for
0:43.9	Luann University is open from November 29th through December 31st, 2024. So that is the entire early
0:52.1	bird period. And during the early bird period, you get two bonuses.
0:57.1	Number one, you get the early bird pricing.
0:59.1	But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,
1:05.1	if you purchase and register during the early bird period, you are going to be enrolled in the workshop that
1:13.3	Amber Delagarza and I are hosting together live. It's called Success by Design. Strategic
1:20.5	Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on January 2nd,
1:30.5	2025. And we're going to spend part of the time mapping out. How do you set your goals? What do you do?
1:38.5	How do you decide if it's a legitimate goal? If it's a reach goal, if it's too easy of a goal,
1:43.7	what should your goals be?
1:45.4	And then Amber will take over and she will help us figure out how to carve that time in our
1:52.8	work life to work on our business. Okay. So it's managing the expectations of the hours you
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