When you were starting a business, you've got to be kind of unfinished.

And today in this podcast, I want to talk about how do we move fast, but make sure that we give

ourselves enough time.

And then two, I want to nail the number one thing that most people get wrong when they're

building a business.

I think most people actually kill their business by caring too much about what other people

think.

Hi, and welcome back to the Big Deal podcast. I'm Cody Sanchez. And today we're going to learn some

things that you will never learn in business school, but you need to know if you want to make a lot of

money. And I want to start out with this line from Warren Buffett, like one of the best investors

and business builders of all time. He says, you can't produce a baby

in one month by getting nine women pregnant. And this applies to almost every part of investing and

building. Most people, though, don't realize it. So they want, you know, six-pack after one month at the

gym. And I get it. Speed is essential, but you got to have time. You need a long enough runway for the really interesting stuff to happen. So first, let's talk about runway and thinking about reasonableness when it comes to making money. So if you look at my resume, by the way, if you see me on social media, you might be like, ah, she's always had a lot of money, she's always built businesses. But that's not actually how it was. You know, in the beginning it started out, I was a Walmart model.

Shocking, not a runway model. I was a reporter in Latin America. I was on Wall Street. I did private equity. I owned laundromats. Now I'm a YouTuber. I'm a fund manager. When you zoom out, there's a common thread of ownership and actually investing throughout all of this. Even though it looks completely disjointed, that thread actually becomes a moat.

My point here isn't for me to tell you my entire background. The point here is to say it's going to take a minute, so set that expectation. But here is how to make it go way faster. When you were starting a business, you've got to be kind of unhinged. So let me tell you just a few of the absolutely unhinged things I did to grow my business,

and hopefully you can steal some of these ideas. So to start, I didn't have a five-year plan. I didn't have a five-month plan. I didn't have a business plan. So one of the first things we did, we actually printed out these. There's about 5,000 stickers. I think I spent like, I don't know, maybe a thousand bucks on that. And then I went to a newsletter conference that I was not invited to because this business, contrarian thinking, started as a newsletter. We covered the walls, bathrooms, hallway mirrors. We spent about $10,000 on hats because my plan was to put those everywhere. Small problem, it was a stolen logo because I did it on Fiverr. So that didn't work out great. I still have those hats to this day. Actually, throw me that pink one over there, will you? Don't sue me. I think

this company is called like Brain, Brain Dead or something like that. I ended up giving away those hats

to a bunch of people in order to get newsletter subscribers that worked out. We also taped like

contrarian thinking logos to

every wall in my house. So in every Zoom meeting, it was behind me, even though it was just like me,

a ringlight, my dog. These billboards are kind of cool. So I did a little tradesies to get

...