757: The Key Elements of a Powerful Personal Brand, with Goldie Chan

Coaching for Leaders

Dave Stachowiak

Education, Business, Management, Self-improvement, Careers

4.8 • 1.6K Ratings

🗓️ 3 November 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Goldie Chan: Personal Branding for Introverts
Goldie Chan is the founder of Warm Robots, a social media strategy and creative agency, and she is herself a creative, keynote speaker, author, and cancer survivor. She was named the “Oprah of LinkedIn” by Huffington Post, and her creative video channel won LinkedIn Top Voice for Social Media. She is the author of Personal Branding for Introverts (Amazon, Bookshop)*.

Many of us aspire to have a powerful personal brand, but it’s not always clear where to start. In this conversation, Goldie and I zero in on the five elements that matter most – and what you can do to get started.
Key Points
Five C’s of personal branding:

Clarity: Surface it by determining three words you want to be associated with.
Consistency: The internet is for introverts. Find the medium where you can show up often and that plays to your strengths.
Competency: Rather than promoting yourself, promote the ideas and practices you stand for through your experience.
Confidence: Ego is when you shout who you are to a room, and confidence is when you know who you are in a room.
Community: Join in on conversations with people discussing what you care about. Find these communities or build your own.

Resources Mentioned

Personal Branding for Introverts by Goldie Chan (Amazon, Bookshop)*.

Interview Notes
Download my interview notes in PDF format (free membership required).
Related Episodes

The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148)
The Way to Get Noticed by Key Stakeholders, with Daphne E. Jones (episode 614)
Your Reputation is Your Currency, with Maha Abouelenein (episode 703)

Discover More
Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Transcript

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0:00.0	Many of us aspire to have a powerful personal brand, but it's not always clear where to start.
0:07.4	In this episode, we zero in on the five elements that matter most and what you can do to get started.
0:15.4	This is Coaching for Leaders, Episode 757.
0:19.4	Produced by Innovate Learning, maximizing human potential.
0:27.7	Greetings to you from Orange County, California.
0:31.1	This is Coaching for Leaders, and I'm your host, Dave Stahofiak.
0:36.2	Leaders aren't born.
0:37.9	They're made.
0:38.9	And this weekly show helps you discover leadership wisdom through insightful conversations.
0:44.5	One of the real challenges I think in leading well is not even the individual skills that we all need to learn in order to lead well, although those are
0:56.2	all challenging in their own rights, the challenges, the complexity of the so many different
1:01.9	variables of things that we need to be able to do well in order to lead effectively, both
1:07.3	for ourselves, but our four organizations and our teams. And one of those elements is how we show up
1:13.2	in our personal brand. It's one of those things many of us never really received any training on
1:18.1	how to do. Most of us have heard that we need to do better at our personal branding. We want to get
1:23.8	better at it, how we show up, how people know us. And yet, it's one more thing
1:28.2	that oftentimes we don't think to put as much time and attention to as we could. Today,
1:33.0	a conversation on the beginning frameworks of how we can actually set a great foundation
1:38.8	for a personal brand and to begin to do this more effectively for ourselves, for our teams, and for our organizations.
1:46.1	I am so pleased to welcome someone who's absolutely an expert at this, Goldie Chan.
1:50.4	Goldie is the founder of Warm Robots, a social media strategy and creative agency.
1:55.9	And she is herself a creative keynote speaker, author, and cancer survivor.
	...

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