#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 23 October 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:27.6	The Agile Brand.
0:39.7	Welcome to Season 7 of the Agile Brand, where we discuss the trends and topics marketing leaders need to know. Stay curious, stay agile, and join the top enterprise brands and
0:44.9	Martec platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the
0:51.0	Omnichannel customer experience. Together we'll discover what it takes to
0:54.8	create an agile brand built for today and tomorrow and built for customers, employees, and
1:00.4	continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on
1:05.7	MARTEC, AI, and marketing operations. To make sure you always get the latest episodes, please hit subscribe on the app you listen to
1:12.3	podcasts on, and leave us a rating so others can find us as well.
1:16.3	And now on to the show.
1:20.0	In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the
1:25.3	very customers we're trying to connect with?
1:27.8	Today, we're going to talk about the intentional design of our marketing future.
1:30.9	We'll explore how leading brands are moving beyond the hype of AI to build practical
1:35.8	collaborative frameworks between humans and machines, shifting from outdated customer
1:40.8	segments to real-time signals, and ultimately creating experiences that are
1:45.1	not only efficient, but deeply empathetic and relevant.
	...

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