Hey Friend! Is your marketing strategy outdated? Maybe you’ve noticed a shift in buyer behavior but aren’t sure why or what to do about it. In this episode, I’m sharing the culmination of what I have personally seen within my own business, along with a bit of online research sprinkled in. My team and I are constantly digging into the data and evaluating it. What’s working? What isn’t? What’s selling? What’s not selling? How are we doing with our organic, evergreen offers versus those tied to urgency? As business owners, we need to know that buyer behavior matters, and the more we understand it, the better equipped we are to create strategies and offers that meet the needs of potential clients. Using this data and analytics can help us get clarity in our marketing strategy. By being in the know, we can make up-to-date decisions and continue to grow leads, which will mean all the difference in the income we provide for our families. I pray this blesses you! Xo, Stef   Ready to Make Consistent Income From a Podcast?  Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media. 🙌 Learn the exact steps to make consistent income with a podcast! 🔗 Sign up now: stefaniegass.com/bootcamp    << Get your application in NOW for Podcast to Profit: A 6-Month Group Coaching Program for Christian Podcasters! Learn how to grow your show, increase your visibility, create an offer that sells, and so much more! http://podcasttoprofitmastermind.com >>   Read the Blog Buyer Behavior Has Changed!! Update Your Marketing Strategy   Listen to Related Episodes 690 - 12 Sales and Marketing Mistakes Keeping You from Making Money in Your Business 663 - The 6 Things You Need to Start a Podcast 619 - 4 Reasons Perfectionism & Overthinking is Stifling Your Success 700 - How to Develop a Winning Brand in 5 Simple Steps