751 | Buyer Behavior Has Changed! Update Your Marketing Strategy ASAP

Online Business for Christian Women | Start a Podcast, Work From Home, Podcasting, Online Marketing

Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

Entrepreneurship, Business:entrepreneurship, Business, Religion & Spirituality, Marketing, Christianity

4.9 • 1.2K Ratings

🗓️ 30 May 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hey Friend! Is your marketing strategy outdated? Maybe you’ve noticed a shift in buyer behavior but aren’t sure why or what to do about it. In this episode, I’m sharing the culmination of what I have personally seen within my own business, along with a bit of online research sprinkled in. My team and I are constantly digging into the data and evaluating it. What’s working? What isn’t? What’s selling? What’s not selling? How are we doing with our organic, evergreen offers versus those tied to urgency? As business owners, we need to know that buyer behavior matters, and the more we understand it, the better equipped we are to create strategies and offers that meet the needs of potential clients. Using this data and analytics can help us get clarity in our marketing strategy. By being in the know, we can make up-to-date decisions and continue to grow leads, which will mean all the difference in the income we provide for our families. I pray this blesses you! Xo, Stef Join Us For a FREE 1 Hour Workshop! How to Start a Podcast to Grow Your Online Business (In Only 2 Hours a Week!) Wednesday, June 19th (10AM PST | 11AM MST | 12PM CST | 1PM EST) Save your seat here: https://stefaniegass.com/summerworkshop Next Steps: Watch the Free Podcast Workshop: http://podcastforgrowth.com Watch the Free Clarity Workshop: http://freeclarityworkshop.com Join the Stefanie Gass School: https://stefaniegass.com/school Grab Your Freebies: https://stefaniegass.com/ Join the FB Community: http://stefgasscommunity.com << Get your application in NOW for Podcast to Profit: A 6-Month Group Coaching Program for Christian Podcasters! Learn how to grow your show, increase your visibility, create an offer that sells, and so much more! http://podcasttoprofitmastermind.com > Read the Blog Buyer Behavior Has Changed!! Update Your Marketing Strategy Listen to Related Episodes 690 - 12 Sales and Marketing Mistakes Keeping You from Making Money in Your Business 663 - The 6 Things You Need to Start a Podcast 619 - 4 Reasons Perfectionism & Overthinking is Stifling Your Success 700 - How to Develop a Winning Brand in 5 Simple Steps

Transcript

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0:00.0	What's up, brand? Today we are going to be jamming on buyer behavior. Now this is a
0:07.1	culmination of what I have personally seen within my own business.
0:14.3	We get anywhere between, I don't know,
0:17.7	100 and 200-ish sales per month,
0:22.3	and we are always looking and evaluating what is working what is not
0:27.4	working by our behavior what is selling versus not selling we're looking at
0:32.1	evergreen sales that come in organically
0:34.7	versus when we have an urgency offer tied to them. There's so many cool
0:38.1	things within the data and the analytics that is not meant to drive drama, but is meant to be data so you can make decisions.
0:48.6	Who!
0:49.6	All the Ds.
0:50.6	So this episode is for you. It's just based on my personal experience with a
0:55.2	sprinkle of online research on how buyer behavior has changed so that you can
0:59.6	update your marketing strategy ASAP. I want you to be in the know so that you can really
1:06.4	continue to grow the leads that are going to mean all the world and all the
1:11.1	difference in the income that you provide for your family in creating
1:15.1	something that can be less time consuming for you but more profitable in those hours that you do have
1:22.3	to give to your business. So buyer behavior really does matter, and so does your marketing strategy and what you are doing with that buyer behavior information.
1:32.5	So, no book and pen.
1:34.2	I'm ready.
1:34.8	Are you?
1:35.4	Let's go.
	...

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