What's happening people? Welcome back to the show. My guest today is Gwyndebogel. He's a programmer and a writer. He also happens to be one of my favorite Twitter follows. He's written yet another mega thread, exploring human nature, cognitive biases, mental

models, status games, crowd behavior and social media and it's fantastic so today

we get to go through a ton of my favorites.

Expect to learn whether cynical people are actually smarter,

why people tend to find certain outcomes so intolerable,

whether you would rather lie than say what you really think,

why people would rather be hated

than unknown why appearing to do good has become more important than actually doing

good and much more. This guy is so great. This must be his sixth or seventh episode I think he's had on the show now and he's just so incisive and interesting and unique with the way that he goes about things.

You should check out his sub stack.

His sub stack's great, phenomenal writer, great speaker, and yeah, I can't get enough of these ones.

I hope that you take tons away from this because I had an awful lot of fun recording it. Also this Monday

Dr Mike Isritel one of the best if not the best evidence-based training coaches

on the planet doctor of exercise science he is a professor at Lehman College in the Bronx,

and he's going to teach us over the space of two hours how to build muscle using science and

research and none of that is bro science. So yeah, huge few weeks coming up including some

massive, massive guests next month as well. So get ready for those ones.

This episode is brought to you by Shopify. Shopify is the global commerce platform that helps

you sell at every stage of your business.

From the launch your online shop stage to the first real life store stage, all the way to the

did we just hit a million orders stage, Shopify is there to help you grow.

Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere, from their all-in-one e-commerce

...