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Online Marketing Made Easy with Amy Porterfield

#737: 3 Reasons I Committed to Hosting 2 In-Person Events in 30 Days

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 3 December 2024

⏱️ 40 minutes

🧾️ Download transcript

Summary

Thinking about hosting an in-person mastermind? Hear how I added 2 new live offers to my business and get a step-by-step guide to make it happen for you. Today, I discuss:  (3:19) A common trap you can fall into when creating new products or workshops (5:25) Why I decided to add 2 in-person events to my business  (13:24) Tips for making sure your event will make a real impact for your audience  (19:37) Strategies for aligning your new programs with your long-term business vision  (30:55) Proof that in-person events can help you understand your audience on a deeper level  (35:41) How to experiment and create a plan for your new offers  Listen in and start thinking about how an in-person event could make a difference for you and your business!  Resources Mentioned in the Episode #725: After 15 Years of Being in Business, I Can’t Believe I’m Still Learning This Crucial Lesson Join the waitlist for The Made To Scale Mastermind  Join the waitlist for The Milly Club James Wedmore Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

If you're thinking about adding a new offer to your business, maybe adding an event to an offer,

0:06.2

whatever it might be, ask yourself if the idea aligns with your core values, who you serve,

0:13.5

how you serve, how you add value, and your long-term vision.

0:19.9

I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-seven

0:24.7

figure business. But it wasn't all that long ago that I lacked the confidence, the budget,

0:30.0

and the time to focus on growing my small but mighty business. Fast forward past many failed

0:37.4

attempts and lessons learned, and you'll see

0:39.8

the business I have today, one that changes lives and gives me more freedom than I ever thought

0:46.1

possible, one that used to only exist as a daydream. I created the online marketing made easy

0:52.9

podcast to give you simple, actionable, step-by-step

0:56.3

strategies to help you do the same. If you're an ambitious entrepreneur or one in the making

1:02.3

who's looking to create a business that makes an impact and a life you love, you're in the right

1:07.8

place, friend. Let's get started.

1:21.2

Hey there. Welcome back to online marketing made easy. Today, I'm taking you behind the scenes of one of the biggest decisions I made this year in 2024, introducing not just one, but two in-person events to my business.

1:32.9

Now, if you've been in my world for some time, you know that I haven't done an in-person event

1:38.5

in over four years. COVID really threw off a lot of things. Like, I was on a role with live events

1:47.6

and then COVID hit and then I hadn't done one for four years, which is wild. And this introvert

1:54.7

soul here loves that. Like, I actually don't necessarily love being in person. However, I really wanted to push

2:04.5

myself out of my comfort zone. So during that time, those four years, I've had so many people ask

2:12.3

if I'd ever consider launching an in-person mastermind. And I honestly thought that an in-person mastermind

2:20.9

wasn't for me. But it was just so wild how many women especially asked me if I would ever do a

2:27.7

mastermind. So the thing is, my teaching style, my personality, my comfort zone, my introvertness, none of it seem to line up

...

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