In this episode, Sal, Adam, and Justin speak with Lisa Bilyeu, co-founder of Quest Nutrition and co-founder of Impact Theory with her husband Tom Bilyeu.

In this episode, the boys go into Lisa's past, her health challenges, he successful career as an entrepreneur and her vision of the future. She has a fascinating life story.

• The changing of the guard. How she is enjoying the podcasting format and the conversations that ensue. (7:07)
• Completely went into thinking we would just have some fun. Living the American Dream and how she met her husband, Tom Bilyeu. (10:27)
• Understanding your audience and her passion for psychology. The beginnings of “Relationship Theory,” the challenges she has faced along the way and how she is enjoying it so far. (16:45)
• I try to very conscious of his time. When she puts her foot down in the relationship and the importance of establishing roles. (25:25)
• I was working for one of the biggest nutrition companies in the world and I couldn’t consume the products. Lisa shares her personal health issues, acknowledging her emotions and how she took it into her own hands. (32:25)
  • Went on strict ketogenic diet
  • Symptoms she was having
• I would cry for no reason. How Tom was her “sober companion” and never wanting to show weakness. (45:15)
• Doing something every day that is moving you towards something you love. How she defines success and did she ever feel like an imposter. (50:00)
  • We can’t be preachers of what people eat
• What is our goal or mission? She shares her feelings of their house becoming a set and the impact it has had on her personal life. (56:58)
• I want to create impact and change people’s lives. Her greatest fears with all decisions she has made with her various businesses. (1:01:45)
• You need the money to create the content. How are they creating fictional entertainment to monetize their business? (1:05:30)
  • We want to make noise and disrupt the industry.
• I can take the worst things and make them the best. What are the greatest/worst attributes that she picked up from her parents? (1:18:13)
• You just need to know when to switch off. How having the control over what you bring into your life is key to self-awareness and empowerment. (1:22:45)
• Self-desires. The practices she does with her husband to keep their relationship alive and exciting. (1:32:25)

Related Links/Products Mentioned:

• The 5 Love Languages: The Secret to Love that Lasts – Book by Gary Chapman
• The Gut Microbiome and the Brain
• Viome | Gut Microbiome and Wellness
• Stanford Prison Experiment
• Modius Health
• David Goggins on Impact Theory – YouTube
• Blockbuster laughed at Netflix partnership offer

Featured Guest/People Mentioned:

• Lisa Bilyeu (@lisabilyeu) Instagram
• Tom Bilyeu
• Tom Bilyeu (@TomBilyeu) Twitter/Instagram
• David Goggins (@davidgoggins) Instagram

You can learn more about Lisa on Instagram @lisabilyeu

YouTube- Tom Bilyeu

• Health Theory (new show)

Facebook- Tom Bilyeu

• Relationship Theory

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