73: She Knows Cotton from Genes to Jeans

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5 • 618 Ratings

🗓️ 12 August 2015

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

As Jane Dever, Ph.D., approaches retirement, she’s back at the cotton project she started 32 years ago after college, still excited about helping west Texas farmers boost the quality of the fiber in their cotton crops, to be more competitive in the global market. She knows cotton from genes to jeans. After her years in the corporate sector, being a public breeder enabled Jane to focus on underserved stakeholders. This led to a project funded by the U.S. Department of Agriculture through Catholic Relief Services in Burkina Faso, West Africa, where growers face the same issues as U.S. growers.

Transcript

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0:00.0	Hello world. Welcome to discover your talent, do what you love. I'm creator and host,
0:15.8	Don Hutchison. Every day, I interview someone from around the world who has discovered her talents to do work she loves to create a life of success, satisfaction, and freedom.
0:28.7	Today I'm delighted to bring you our featured guest, Dr. Jane Deaver.
0:33.8	Welcome, Jane.
0:35.0	Thank you.
0:36.2	Quick question.
0:37.1	Are you using your talents doing work that you love?
0:40.1	I love what I do, yes, because I do what I love.
0:43.4	That's perfect.
0:44.4	We want to hear the whole story.
0:46.2	Dr. Jane Deaver is a professor and cotton breeder at Texas A&M Agri-Life Research in Lubbock, Texas.
0:54.0	She was a global manager in the private sector until 2008.
0:58.0	Jane has a BS in textual engineering,
1:01.0	MS in crop science, and PhD in agronomy from Texas Tech University.
1:07.0	She serves on the National Genetic Resources Advisory Council and in 2012 received the Cotton Genetics Research Award and the Golden Ho Award presented by the Texas Organic Cotton Marketing Co-op.
1:23.5	So with that pithy summation, Jane, tell us what you're up to now that has you engaged and
1:29.1	fired up, if you will.
1:31.2	One of the things I'm working on now and continue to be excited about in the present is something
1:37.1	that started about 32 years ago.
1:39.6	Right when I graduated from college, and the farmers in West Texas realized they weren't getting
1:45.4	the value that they thought they should be for their cotton because of its fiber properties.
1:51.0	So the Plains Cotton Improvement Program is a voluntary program that the cotton farmers pay
	...

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