#721: Making the most of peak season with Helaine Rich, ePost

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 20 August 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts? Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing global ecommerce landscape. Today, we are here at eTail Boston and we're going to talk about navigating the complexities of global ecommerce, from peak season delivery strategies and regional fulfillment, to the latest on de minimis thresholds and tariffs. To help me discuss this topic, I'd like to welcome, Helaine Rich, Vice President Strategic Sales and Administration at ePost. About Helaine Rich As the VP of Strategic Sales and Administration at ePost Global, Helaine’s team is responsible for onboarding and managing multi-carrier platforms, involved with the development of new services and tools for customers while growing revenue through strategic account acquisition. Helaine Rich on LinkedIn: https://www.linkedin.com/in/helaine-rich-b61a207/ Resources ePost: https://epostglobalshipping.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand.
0:03.0	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
0:15.0	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing technology,
0:23.1	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.8	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.1	and built for customers, employees, and continued business growth.
0:36.9	I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on Martec, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.3	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
0:49.3	talent services, and real-world application. For more information, go to teK systems.com.
0:56.2	To make sure you always get the latest episodes, please hit subscribe on the app you listen to
1:00.1	podcasts on and leave us a rating so others can find us as well. And now on to the show.
1:07.6	Agility requires more than just quick reactions. It demands proactive foresight, strategic adaptability,
1:13.6	and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing
1:19.6	global e-commerce landscape. Today we're here at E-Tel Boston, and we're going to talk about navigating
1:24.6	the complexities of global e-commerce from peak season delivery
1:28.7	strategies and regional fulfillment to the latest on de minimis thresholds and tariffs. Tell me to discuss
1:35.3	this topic. I'd like to welcome Helene Rich, Vice President, Strategic Sales and Administration at E-Post.
1:41.4	Helene, welcome to the show. Hello, thank you so much for having me here. Yeah, looking forward to talking about this with you. And yeah, well, good to be in Boston, right? Or back in Boston, right? Yeah. So before we dive in, why don't you give a little background on yourself and your role at E-Post? So I've been in the industry for many, many years. We don't say how long anymore because some of my clients are younger than the years I've been in the industry for many, many years. We don't say how long anymore because some of my
2:01.4	clients are younger than the years I've been in the industry. But at E-Post, because we're
2:07.3	privately owned, we have a lot of flexibility. So I wear a few different hats within the organization.
2:12.5	I work directly with customers. I oversee a team. And I also work with our partnerships, which really gives me an
2:19.2	opportunity to experience everything going on in the industry and the market and help share
	...

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