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The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

719. Why Product Based Businesses Flop During the Holidays and How to Fix It Now

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 912 Ratings

🗓️ 4 September 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now to make this your most profitable season ever.

In this episode, you’ll learn:

  • Why September is the most important month of your Q4
  • The 3-part Holiday Sales Prep Triangle
  • How to avoid the top mistakes that cost product-based businesses thousands
  • What to fix on your website, product lineup, and promotion plan – starting today

If you’re feeling overwhelmed, unsure what to sell, or behind on prepping for the holidays, this episode is exactly what you need to reset and refocus. It's not about doing more—it's about doing it smarter. So let’s avoid the last-minute scramble and connect with your ideal customers to finally have a Q4 that feels as good as it sells! And stay tuned: next week, you'll get access to the free Rock Your Holiday Promotions Challenge, our most popular event of the year!

Resources:

  • If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
  • Join our mailing list for access to additional training and support to turn your business into the best it can be.
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:


Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more


Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order! 

Click here to shop now!

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow

0:07.7

thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen

0:13.4

behind the scenes of businesses just like yours. Whether they are makers, manufacturers,

0:18.7

artists, or food and beverage businesses, I have spent

0:21.6

so many hours studying it all.

0:24.2

I've discovered what makes them successful, what mistakes they could have avoided, how did

0:28.7

they turn their ideas into successful business, and what are the strategies that they have

0:33.7

used to make more sales and be discovered by more customers?

0:37.3

And this is what this show is all about.

0:40.8

Whether you're just starting out or you're looking to become a million dollar product boss,

0:44.5

I'm here to give you the permission to chase your dreams, no matter how big or small.

0:49.5

All you need is the right mindset, a little courage, strategy, and support,

0:56.0

and you too can be the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like me,

1:02.9

you probably spend more time running errands than running your business. Am I right? Like everything needs

1:07.5

something. We got to run around. And I knew that this was like a major issue from me back in the day, which is why I decided to get help where I could. And I decided to let Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands and having to run out and get more almond milk from my lachase. Rather, I was like, you know what, we're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour so you can focus on growing your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been able to get the packaging, like the gift bag and the gift like, hello, Sephora, delivered to my house while I was in the middle of coaching sessions so that I could have the present,

2:01.0

right? It's like having a personal assistant without having a personal assistant. So if you want to do

2:05.1

what I do and get the help where you can, you can try it now if you head to the product boss.

2:09.7

com slash instacart. Hey, hey, product bosses. Okay, really, really quick. Are you spending more

2:15.6

time making all your products or maybe packaging your boxes than

2:19.0

actually growing your business?

2:20.9

I know.

2:21.6

Okay.

...

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