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SaaS Interviews with CEOs, Startups, Founders

717: Why Moving Her Team to Brazil Was Genius

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 11 July 2017

⏱️ 21 minutes

🧾️ Download transcript

Summary

Emília Chagas. She’s the CEO of Contentools.com, a company that helps over 700 companies plan, create, distribute and analyze content. As a content manager for over 8 years, she has led video, book and web-based strategies at both enterprises and SMBs. She’s a 500 Startups entrepreneur and part of the Endeavor Promises Program.

Famous Five:

 

Time Stamped Show Notes:

  • 01:20 – Nathan introduces Emília to the show
  • 01:58 – Emília is currently in Florianópolis, Brazil
  • 02:21 – Emília’s average salary
  • 02:54 – Emília currently has 30 people
  • 03:03 – Average headcount expenses
  • 03:24 – Contentools is a SaaS model
  • 03:31 – Contentools offers a content marketing platform for companies with marketing teams
  • 04:04 – Everything that a marketing team needs are converged into 1 software
  • 04:13 – Average customer pay per month varies
  • 04:46 – Contentools does scheduling and the processes of the content workflow
  • 05:08 – Contentools has 300 customers, 700 companies are using the platform
    • 05:21 – Some pay through their agencies
  • 05:35 – Average MRR
    • 05:48 – Around $70K per month
  • 05:58 – Contentools has raised an Angel round and will raise a seed round next year
    • 06:08 – Total funds raised was $500K
  • 06:19 – Contentools was launched in 2015
  • 06:30 – Emília has been working with startups and enterprises and they have the same problem dealing with content
  • 06:53 – Contentools went beta in July 2015
  • 07:11 – Emília has a big dream for Contentools
  • 07:24 – SMBs need content solutions but no one is offering them one
  • 07:39 – “Content is the beginning of marketing”
  • 07:55 – The 4 founders still own 80% of the company
  • 08:43 – All of Emília’s ideas are currently focused on Contentools
  • 08:55 – Contentools wants to create more business intelligence features and content that are targeted more to the customers’ needs
  • 09:42 – Emília won’t sell the company at the moment
  • 10:01 – Contentools is growing 10-20%, month over month in revenue
  • 10:13 – Churn is usually around 2% and last month was net negative churn
  • 10:49 – 3% gross churn
  • 11:12 – Contentools is up selling their number of users and projects
  • 11:58 – CAC
    • 12:35 – 4 people on the team are focused on inbound marketing and there are also remote people
    • 13:08 – Contentools doesn’t have paid acquisition
    • 13:47 – Contentools is adding 20-30 new customers a month
  • 14:07 – The Angel round was in May 2017
  • 14:24 – Contentools is updating their leads for their fundraising next year
  • 14:40 – Valuation won’t be out of the market
  • 16:04 – If you fail updating one status, it’ll all be gone
  • 17:13 – The Famous Five

 

3 Key Points:

  1. Content solutions are often offered to enterprises, but SMBs need them too.
  2. One of the cheapest forms of marketing is your content.
  3. It’s not easy for a content manager to handle the processes and workflow, so a good content management tool is necessary.

 

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives

Transcript

Click on a timestamp to play from that location

0:00.0

She has founded a company called Content Tools back in 2015, moved her entire team of 30 to Brazil, where again, just a lot of efficiencies there.

0:08.6

The average salary is somewhere around $3,000 per month, but they're killing it in terms of customers.

0:12.9

They were 700 paying customers, paying on average $100 per month.

0:16.2

So they do about $70,000 per month right now, growing rapidly month over month.

0:19.9

They just had their first month

0:21.4

which would have been april of 2017 which was net a negative uh churn in terms of gross churn

0:27.4

they're at about two or three percent cack they're not spending any money on paid acquisition

0:30.9

except two content folks so call it six seven grand per month there but again growing by 20 or 30

0:36.1

new customers per month down there

0:38.5

in Brazil.

0:39.3

This is episode 717.

0:41.3

Coming up tomorrow morning, you'll learn from Ran Corbor.

0:45.0

Air pollution is deadly, but here's how this Israeli entrepreneur is totally cashing in.

0:49.6

But first, here's today's episode.

0:51.7

This is the top, where I interview entrepreneurs who are number one or number two in their

0:57.6

industry in terms of revenue or customer base.

1:01.1

You'll learn how much revenue they're making, what their marketing funnel looks like, and

1:05.0

how many customers they have.

1:07.8

I'm now at $20,000 per talk.

1:10.0

Five and six million. He is hell bent on global domination. We just broke at $20,000 per talk. Five and six million.

1:11.0

He is hell bent on global domination.

1:12.9

We just broke our 100,000 unit sold mark.

...

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