#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 30 July 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders.To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand.
0:03.0	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
0:15.0	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing technology,
0:23.1	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.8	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.1	and built for customers, employees, and continued business growth.
0:36.9	I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on Martec, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.3	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
0:49.3	talent services, and real-world application. For more information, go to T-E-K to teK systems.com. To make sure you
0:56.9	always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave
1:01.7	us a rating so others can find us as well. And now on to the show. If your marketing grew like
1:09.1	a dividend reinvestment plan, would you still let a quarterly target dictate every decision?
1:13.6	Agility requires stacking, returning gains faster than the market changes. Think compound interest but for marketing campaigns.
1:21.6	Today we're going to talk about the compound marketing engine, Agentic AI, and why being data driven still needs greater adoption
1:29.3	among leaders. Tell me to discuss this topic. I'd like to welcome Chris O'Neill, CEO of Growth
1:34.4	Loop. Chris, welcome to the show. Great to be here, Greg. thrilled for our conversation.
1:39.3	Yeah, looking forward to talking about all this with you. Definitely a lot to cover, but I think we'll get to it all.
1:45.0	So before we dive in, though, why don't we start with you giving a quick background on yourself
1:51.3	and your role at Growth Loop? Sure. My career has spent a bunch of leadership roles. I've been
1:57.7	very fortunate to work at some amazing brands, Google, Evernote, Glean,
2:03.2	Zero, and a few others. And I'm the CEO of, yeah, I have the CEO of Growth Loop, a company
2:10.9	I've followed for a while. I had a good fortune of working with her with Growth Loop co-founders at
	...

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