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Online Marketing Made Easy with Amy Porterfield

#710: How to Deliver a Digital Course Your Audience REALLY Wants

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 29 August 2024

⏱️ 44 minutes

🧾️ Download transcript

Summary

Creating a digital course your audience will actually engage with, get your students into action, and transform lives. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Deliver a digital course your audience can’t wait to buy! Hear my top 3 strategies for creating a digital course that engages and transforms your students. In this episode, I share: (4:47) My favorite method for validating your digital course to ensure it fills the needs of your target audience (8:58) Incredible student examples on the value of getting to know your ideal client (16:04) Why course calls will take your pre-launch to the next level (18:40) The best tool to help you validate your course (21:13) My content framework that encourages my students to apply what they learn (26:39) How to show up as a passionate professional every day (33:30) The exciting changes we’re making to Digital Course Academy this year Listen in and use this ChatGPT prompt to help you validate your digital course! “Imagine you're a potential student interested in [your topic]. What are your top 3 struggles when it comes to this topic? What are your top 3 desires? And what would make a digital course on this subject truly valuable to you?” Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! #280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull #379: Cure Writer’s Block: The Content Structure My Team Swears By Digital Course Academy Zoom Seth Godin Leila Hormozi Karen Oliver’s From Lease to Launch Digital Course Jennifer’s When Being Hot Ain’t Cool No More Digital Course Breastfeeding Basics by Arlie Hastings Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

Click on a timestamp to play from that location

0:00.0

If you ever felt nervous about selling anything online,

0:03.7

I think that asking yourself if you've really validated this idea

0:09.2

because a lot of lack of confidence comes from,

0:11.6

I just don't know what they want. I'm not really sure if they'll buy this. of course calls get you

0:15.0

calls get you closer to oh I know what they want and I'm going to start to

0:19.1

create messaging around this so they can't resist it.

0:22.0

I'm Amy Porterfield, ex-corpate girl turned CEO

0:27.0

of a multi seven-figure business. But it wasn't all that long ago that I lacked the

0:31.6

confidence, the budget, and the time to focus on growing

0:36.2

my small but mighty business. Fast forward past many failed attempts and lessons learned and you'll see the business I have today,

0:44.8

one that changes lives and gives me more freedom than I ever thought possible,

0:50.4

one that used to only exist as a daydream.

0:54.0

I created the online marketing made easy podcast

0:57.0

to give you simple, actionable step-by-step strategies

1:00.0

to help you do the same.

1:02.0

If you're an ambitious entrepreneur or one in the making

1:06.0

who's looking to create a business that makes an impact

1:09.0

and a life you love, you're in the right place, friend.

1:12.0

Let's get started. Before we dive in, I wanted to let you know that my live digital course creation boot camp is back and better than ever.

1:27.6

It's called course competent and it's where my most successful digital course students get their start.

1:34.4

Last year we help people go from no course at all or a course with less than thrilling results

1:40.6

to a clear action plan as they move toward their launch date.

...

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