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The Agile Brand with Greg Kihlstrom

#710: Empowering Employees to Lead Meaningful Change from Within with Steven Malony, CEO of Belkin

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

52.7K Ratings

🗓️ 25 July 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

How often do big, meaningful shifts inside a company actually start small? And more importantly, how do you avoid squashing them before they have a chance to grow? Agility requires more than vision—it requires giving your team the power to act on that vision. Today we’re going to talk about how a global company like Belkin empowered its employees to lead a sustainability transformation from within. To help me discuss this topic, I’d like to welcome Steve Malony, CEO of Belkin. About Steven Malony Steven Malony is the CEO of Belkin International, a role he has excelled in since 2021, following nearly 20 years with the company. Malony began his career at Belkin as a sales representative for Apple resellers in the U.S., where his commitment to understanding customer needs and delivering value helped him rise through the ranks. His deep focus on relationships with distributors, partners, and end users, combined with a relentless drive to innovate, has shaped Belkin’s global success and aligned with the company’s core values of customer-first service. Before becoming CEO, Steven held various leadership roles in sales and management, where he was responsible for driving strategic direction, performance, and international operations. He demonstrated exceptional resilience and strategic foresight, particularly during challenging times such as the global pandemic. Under his leadership, Belkin successfully navigated the separation of Linksys, integrated the Phyn brand, and maintained strong financial performance. In addition to his role at Belkin, Malony provides strategic guidance to the FIT team, overseeing the production of Apple products like Beats Audio. Since becoming CEO, Malony has overseen significant growth at Belkin, with revenue, gross profit, and operating profit all experiencing substantial increases. His ability to leverage the company’s design, manufacturing, and sales capabilities, especially through FIT, has positioned Belkin for continued success. A champion of corporate culture, he has fostered a sense of community within the organization, empowering teams and launching voluntary employee groups called VIBEs to further enhance Belkin’s workplace environment. Steven Malony on LinkedIn: https://www.linkedin.com/in/steven-malony-67786b/ Resources Belkin: https://www.belkin.com https://www.belkin.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0

The Agile brand.

0:03.0

Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.

0:15.0

Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing technology,

0:23.1

AI, e-commerce, and whatever's next for the Omnichannel customer experience.

0:27.8

Together we'll discover what it takes to create an agile brand, built for today and tomorrow,

0:32.1

and built for customers, employees, and continued business growth.

0:36.9

I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on Martec, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.

0:43.3

The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,

0:49.3

talent services, and real-world application. For more information, go to teK systems.com.

0:56.3

To make sure you always get the latest episodes, please hit subscribe on the app you listen to

1:00.1

podcasts on and leave us a rating so others can find us as well. And now on to the show.

1:07.5

How often do big, meaningful shifts inside a company actually start small? And more importantly,

1:13.9

how do you avoid squashing them before they have a chance to grow? Agility requires more than

1:19.3

vision. It requires giving your team the power to act on that vision. Today we're going to talk

1:24.3

about how a global company like Belkin empowered its employees to lead a sustainability transformation from within.

1:31.3

Tell me to discuss this topic. I'd like to welcome Steve Maloney, CEO of Belkin.

1:35.8

Steve, welcome to the show.

1:37.4

Thank you so much, Greg. It's great to be here.

1:39.3

Yeah, looking forward to talking about this with you. Before we dive in, though, why don't we start with you giving a little

1:44.4

background on yourself and your role at Balkan? Sure. Thank you for the opportunity to have a

1:50.2

chance to talk about Belkin and give you a little bit of background on who I am. I started at

1:55.9

Belkin, believe it or not, over two decades ago. I was a sales guy calling on our biggest B2B

...

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