Yeah, I think it is.

Michigan, you're right.

All right, ladies and gentlemen.

Are we on?

We're on.

DGia, we were recording?

We are recording.

Unfortunately, it's me.

Nostia is not here.

What's going on?

You got fired last week.

She's not here this week.

Last episode was fired, DG. Yeah. It's going to be really tough in here. You're going to have to do the best with what you've got. Do what you have, do what you're given. This is a lot of time. Well, once I tell you the topic, you'll be more excited. Okay. So is the last year. So you sent me a message like it always starts last week on our new favorite app, helpful. I don't remember this message. You said we got to do a podcast episode and we're going to call it The Secret. Ooh, okay. You know what it is now? I know it is. Okay. Kind of. Remind me again. Okay. So the secret... I'm rolling on my sleeves. The secret is why we are so comfortable giving away all of our secrets.

Why we tell everybody lessons, the books, the things that we're doing.

Give away all the email templates.

Give away every marketing secret that we have.

You give people the secret to like what you, what, you know,

what time you wake up, the things that you read, the things that you listen to, why is it, most people would say, wait, isn't that your competitive advantage? You don't want to give that away. So why do you give it all the way? I'm happy to give it away. Tell me why. Happy to give away because the real secret, the secret that we've discovered is we can give away all the content.

And by the way, you already know. Tell me why. Happy to give away because the real secret, the secret that we've discovered is we can give away all the content.

And by the way, you already know all the answers so you don't need the content.

But the secret is that no one is actually going to carry out and do the work that's necessary to implement that day in, day out.

They are going to do it once, twice, maybe three times, maybe 10th time, then they get bored

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