708: Why Is NO ONE Doing These 5 Marketing Tactics?!

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 27 September 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Whether I’m out with my daughters, watching TV, at a concert with Drew, or scrolling through Instagram, I always have my eyes and ears open to glean insights from the marketing tactics used by the brands we all experience every single day.

Though it can get a liiiiittle intense when I just can’t seem to shut my marketing brain off – my poor husband! – you’re about to benefit from this little quirk of mine. Today, I’ve rounded up 5 unique marketing tactics I’ve seen recently that left me wondering, “Why is NO ONE else doing this?!"

In this episode, we'll unravel the genius behind marketing campaigns that have set new industry standards, from Taylor Swift's ingenious fan engagement strategies to Top Chef's blend of culinary expertise and branding magic.

Get ready to be inspired and leave this episode armed with fresh ideas you can apply to your own business, because these are NOT your mama’s marketing tactics! So, if you're ready to explore the uncharted territory of marketing brilliance, grab a pen and paper or your favorite note-taking app and let’s dive in.

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Transcript

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0:00.0	How can we invite our clients and customers to show us how they're using and enjoying
0:04.8	our product and or getting customer insight in language into what they do or say about
0:09.4	our product that can help us broaden our marketing efforts or kind of get different angles?
0:13.8	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:19.2	and helping you to navigate both the messy and the magical seasons of this thing called
0:23.5	life.
0:24.5	I'm a small town mama who took a $300 camera, grew a successful photo biz and now I work
0:29.2	from home and run a seven figure online business.
0:31.7	I teach you the tried and true secrets to building a career you adore shy away from the real
0:36.4	talk.
0:37.4	No way.
0:38.4	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:42.2	Think of this as your one stop shop for happy hour with a gal pal mixed with business school.
0:46.7	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:50.4	while you learn.
0:51.6	This is the Gold digger podcast.
0:54.2	I'm going to be honest as a marketer, it is really hard for me to just enjoy and experience
1:00.8	things from a consumer's perspective.
1:02.7	I am literally always thinking things like, wow, I wonder how much money they put into
1:07.6	their ads or dang, that is such a brilliant way to market that.
1:12.3	And of course, my ultimate, this worked on getting me to buy something.
1:15.9	How can I apply those same principles to my own business?
	...

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