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The Product Boss Podcast

707. Ask Jacq: How to Bridge Revenue Gaps and Sell More—Even in Your Off Season | Q&A

The Product Boss Podcast

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8912 Ratings

🗓️ 10 July 2025

⏱️ 14 minutes

🧾️ Download transcript

Summary

Hey there, Product Bosses! In this Ask Jacq Q&A coaching session, I’m answering questions straight from the students in my programs—and they’re ones you’ve probably asked yourself. First up, what do you do if your product sales drop during half the year, and you rely on a single revenue stream link Shopify during the slower months? I help one business owner create a plan to stabilize her income and use this slower season to prep for major growth. Spoiler: It’s not about doing more—it’s about being strategic.

Then, I coach another student who sells high-end camping tents and wonders if her revenue gap should be bigger due to her higher price point. In this episode, we get into how to set realistic, but stretchy, sales goals that reflect your pricing and support the business you want to build. Whether you sell $30 products or $2,000 ones, this conversation will help you better understand your numbers and what they’re telling you.

This episode is for every product-based business owner who's been wondering how to balance seasonality, make more money with the customers you already have, and build revenue with intention. Grab your notebook and let’s get into it—because your sales goals are totally within reach.

Resources:

  • Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
  • Join our mailing list for access to additional training and support to turn your business into the best it can be.
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:


Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more


Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order! 

Click here to shop now!

Transcript

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0:00.0

Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow

0:07.6

thousands of product-based businesses, even one of my own. And over the last 20 years,

0:12.6

I've seen behind the scenes of businesses just like yours. Whether they are makers,

0:17.9

manufacturers, artists, or food and beverage businesses, I have spent so many

0:22.4

hours studying it all. I've discovered what makes them successful, what mistakes they could have

0:27.8

avoided, how did they turn their ideas into successful business, and what are the strategies

0:33.3

that they have used to make more sales and be discovered by more customers. And this is what this show

0:39.6

is all about. Whether you're just starting out or you're looking to become a million dollar product boss,

0:44.9

I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is

0:51.1

the right mindset, a little courage, strategy, and support, and you too can be

0:55.8

the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything

1:02.2

like me, you've probably spent more time running errands than running your business. Am I right?

1:06.4

Like everything needs something. We got to run around. And I knew that this was like a major issue

1:11.3

for me back in the day, which is why I decided to get help where I could. And I decided to let

1:17.1

Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands

1:22.1

and having to run out and get more almond milk from my lotches. Rather, I was like, you know what? We're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing,

1:31.2

packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay,

1:36.3

so with Instacart, you can get groceries and essentials delivered in as fast as an hour,

1:40.7

so you can focus on growing your business without sacrificing a meal. Plus, less

1:44.2

dress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my

1:48.7

daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've

1:53.0

been able to get the packaging, like the gift bag and the gift like, hello, Sephora, delivered to my

...

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