#706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 15 August 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business. You’ll learn: (7:46) What makes Copy Posse so unique and why Alex started the community (12:08) Advice for tuning out the market competitors to focus on your own path (16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing (20:55) A major copywriting step that most entrepreneurs overlook (22:42) Alex’s formula for emotionally connecting with your buyer (28:16) How to show your audience that you have the solution they’ve been looking for (35:38) Top qualities to look for when hiring a copywriter Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's". Resources Mentioned in the Episode: Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course Copy Posse Influence by Robert Cialdini Ray Edwards Follow Alex instagram.com/copyposse alexcattoni.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	I'm not trying to say that my stuff is better than anybody else is, but I came at it at a different
0:05.2	approach because of something that I really, really believe in. So sometimes all that's different is the
0:10.6	brand and the messaging, and I think that's where people forget they look at
0:14.7	what's on the surface and they go oh that that's what I wanted to do so there's no
0:18.0	point really going after it and it's like absolutely not go for it.
0:21.7	I'm Amy Porterfield ex corporate girl turned CEO of a
0:26.7	multi seven-figure business but it wasn't all that long ago that I lacked the
0:31.0	confidence the budget and the time to focus on growing my small but mighty business.
0:38.0	Fast forward past many failed attempts and lessons learned,
0:42.0	and you'll see the business I have today, one that changes
0:45.2	lives and gives me more freedom than I ever thought possible, one that used to only exist as a daydream.
0:54.0	I created the online marketing made easy podcast
0:56.7	to give you simple, actionable step-by-step strategies
1:00.2	to help you do the same.
1:01.8	If you're an ambitious entrepreneur
1:04.0	or one in the making who's looking to create a business
1:07.0	that makes an impact and a life you love,
1:10.0	you're in the right place, friend.
1:11.5	Let's get started.
1:12.8	Hey there, before we dive in, I've got a quick word about AI.
1:25.0	So recently, I've become obsessed with how AI can help make course creation way easier.
1:31.6	But before you can get into the mountains of automated support that exists for
	...

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