705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 3 July 2025
⏱️ 18 minutes
🧾️ Download transcript
Summary
Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, where we tackle the kinds of decisions that come up when your business starts evolving fast.
In this episode, I coach three amazing product-based business owners through the chaos of changing variables. One is wondering if she should switch up her product mix for in-person markets versus online sales. Another is navigating how to serve two distinct groups—local customers and First Nations communities around the country—with the same business. And the third is dealing with the complexity of managing multiple pajama styles, prints, sizes, and buyer preferences across regions.
When your audience grows, your product evolves, or your platforms shift, things can get complicated. But you don’t have to be everything to everyone—you just need a clear strategy that keeps you anchored as you scale. Tune in to find out how.
Resources:
- If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
- Join our mailing list for access to additional training and support to turn your business into the best it can be.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the product boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.3 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:18.8 | artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:33.0 | strategies that they have used to make more sales and be discovered by more customers. And this is what this |
| 0:39.3 | show is all about. Whether you're just starting out or you're looking to become a million |
| 0:43.7 | dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big |
| 0:48.8 | or small. All you need is the right mindset, a little courage, strategy, and support, and you too can be |
| 0:55.8 | the next million dollar product boss. Let's do this. Oh, my goodness, friends, if you are anything |
| 1:02.2 | like me, you probably spend more time running errands than running your business. Am I right? Like, |
| 1:06.6 | everything needs something. We got to run around. And I knew that this was like a major issue from me back in the day, which is why I decided to get help where I could. And I decided to let Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands and having to run out and get more almond milk from my lotches. Rather, I was like, you know what, we're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour so you can focus on growing your business without sacrificing a meal plus less |
| 1:44.1 | stress and more focus and here's a tip i've actually used instacart before to order gifts from my |
| 1:48.7 | daughter's friend's birthday parties because i haven't had time to run out and get presents and i've been |
| 1:53.0 | able to get the packaging like the gift bag and the gift like hello seora delivered to my house while |
| 1:58.0 | i was in the middle of coaching sessions so that I could have the present, |
| 2:00.9 | right? It's like having a personal assistant without having a personal assistant. So if you want |
| 2:04.7 | to do what I do and get the help where you can, you can try it now if you head to the product |
| 2:09.3 | boss.com slash instacart. Hey, hey, product bosses. Okay, really, really quick. Are you spending |
| 2:15.3 | more time making all your products or maybe packaging |
| 2:18.1 | your boxes than actually growing your business? I know. Okay, so if you've ever wished that |
... |
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