705: 17 Marketing Tips from Side Hustle Show Listeners: What’s Working Now?

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 3 November 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing can feel like shouting into the void, especially when you're just getting started with your side hustle. To find out what's actually working today across a wide range of industries, I've crowdsourced some wisdom from Side Hustle Show listeners. One common theme from the past couple years is the strategy of using social media content to try and hit the algorithm on your platform of choice, and then get those viewers or readers to follow you or to join your email list. I asked listeners to share a marketing tactic that's working well for them right now, and I got back a ton of great responses. Here are 17 of the best marketing tips that were submitted, many of which you can apply to your business today. Full Show Notes: 17 Marketing Tips from Side Hustle Show Listeners: What’s Working Now? New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Policygenius⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Compare free life insurance quotes from top companies and see how much you could save. About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Transcript

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0:00.0	Let's be real. Nobody starts a business for the joy of calculating tax withholdings.
0:05.3	That's where our partner Gusto comes in to take the stress out of payroll, benefits,
0:09.6	N.H.R. So you can focus on why you started your business in the first place.
0:13.4	Gusto is online payroll and benefits software built for small businesses. It's all in one,
0:18.7	remote-friendly, and incredibly easy to use. So that means you can
0:22.4	pay, hire, on board, and support your team from anywhere. I'm talking about automatic payroll tax
0:28.1	filing, simple direct deposits, health benefits, commuter benefits, workers' comp, 401k,
0:33.4	you name it. Gusto makes it simple. And all with no hidden fees, no surprises. Plus, if you have
0:39.1	any questions, their team of certified HR experts are standing by to help. It's no wonder why more
0:44.5	than 400,000 small businesses already trust Gusto and why it's the number one rated payroll software
0:50.1	for fall 2025, according to the review site G2. So try Gusto today at gusto.com
0:56.4	slash side hustle and get three months free when you run your first payroll. That's three
1:01.5	months of free payroll at gusto.com slash side hustle. One more time, gusto g-u-st-o.com
1:09.3	slash side hustle.
1:15.9	Today I'm excited to share some marketing tips that are working from real side hustle show listeners. One common theme in the past couple years is the strategy of
1:20.6	social media content to try and hit the algorithm on the platform of your choice and
1:25.8	then get those viewers or readers to follow you,
1:28.9	or more importantly, to join your email list. My friend Deakin from Well-kept Wallet has had some
1:34.2	success in this area, turning to maybe an overlooked and maybe under-saturated social media channel
1:40.2	in threads. About a year ago, I decided to start posting on threads. I started to see some
1:45.5	traction, so I began to study what made for viral content on threads. I quickly started to see my
1:50.9	post getting significantly more views than my followers. For instance, I only had 1,500 followers,
	...

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