#704: How To Have Emails EVERYONE Opens (Which Means MORE Money!) with Founder of Subjectline.com, Jay Schwedelson

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 8 August 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How to get more clicks on your offer with the help of an eye-catching email subject line. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub. Today, we talk about: (4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate (10:56) A super easy-to-use tool for optimizing your subject line (17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com (23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today (28:53) The importance of your call-to-action button (32:11) How to get FREE access to the best information about the world of email marketing Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned in the Episode Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course GURU Conference SubjectLine.com GURU Media Hub Outcome Media Follow Jay Do This, NOT That podcast instagram.com/jayschwedelson jayschwedelson.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

Transcript

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0:00.0	A year ago, for whatever reason, if you use the word hurry, it was a negative, it did really bad.
0:06.3	And now if you put hurry in your subject line, it gives you a boost up.
0:10.7	Things are always changing and sometimes like, what but that's what I love about it is that it's always about testing and it's kind of fun to try to get your best score
0:25.7	I'm Amy Porterfield ex corporate girlcorpate girl turned CEO of a multi-7-figure business. But it wasn't all that long ago that I lacked the confidence, the budget, and the time
0:31.2	to focus on growing my small but mighty business.
0:35.0	Fast forward past many failed attempts and lessons learned
0:39.0	and you'll see the business I have today,
0:41.0	one that changes lives and gives me more freedom than I ever
0:45.8	thought possible, one that used to only exist as a daydream.
0:51.1	I created the online marketing made easy podcast to give you simple
0:54.8	actionable step-by-step strategies to help you do the same. If you're an ambitious
1:00.0	entrepreneur or one in the making who's looking to create a business that makes an
1:04.9	impact and a life you love you're in the right place friend let's get started Hey there, before we dive into today's episode, I got to tell you about a digital course myth and that is that you need a big name, a bunch of
1:26.7	testimonials or many more years of learning and studying your craft to create a digital course.
1:34.4	Here's the truth.
1:35.8	All you really need to be successful with a digital course
1:38.8	is to have achieved results for yourself,
1:41.0	for a client, or for someone in your life and be willing to teach how you got those
1:46.4	results. Sounds too simple? Well it actually gets even simpler because I created a free guide called surprisingly simple ways to turn
1:56.0	your knowledge into a digital course and it's going to help you package your knowledge
2:00.8	into a digital course that you can sell over and over again.
2:05.0	Inside this guide you'll be able to study real life examples of how four types of
	...

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