#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 11 July 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want? Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.Today we’re going to talk about how Deep Learning and AI are impacting advertising effectiveness, personalization, and the future of advertising—with or without cookies. To help me discuss this topic, I’d like to welcome Jaysen Gillespie, VP, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of VP, Global Head of Product Marketing and Analytics at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn’t just interesting—it’s essential. Resources RTB House: https://www.rtbhouse.com https://www.rtbhouse.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand.
0:03.0	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
0:15.0	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing technology,
0:23.1	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.8	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.1	and built for customers, employees, and continued business growth.
0:36.9	I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on Martec, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.3	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
0:49.3	talent services, and real-world application. For more information, go to teK systems.com.
0:56.1	To make sure you always get the latest episodes, please hit subscribe on the app you listen to
1:00.1	podcasts on and leave us a rating so others can find us as well. And now on to the show.
1:07.2	Are we on the brink of advertising becoming too smart for its own good, or is deep learning
1:12.6	finally getting us closer to what customers actually want? Agility requires us to constantly
1:18.2	evaluate how technology like AI reshapes the relationships between brands and consumers,
1:24.0	sometimes for better, sometimes for far more complex.
1:33.4	The advertising landscape is shifting under our feet with new rules, new tech, and frankly, a lot of new guesswork.
1:38.6	Today we're going to talk about how deep learning and AI are impacting advertising effectiveness,
1:42.6	personalization, and the future of advertising, with or without cookies.
2:20.6	To help me discuss this topic, I'd like to welcome Jason Gillespie, VP, Global Head of Analytics and Product Marketing at RTB House. Jason, welcome back to the show. Well, thank you, Greg. It is great to be here and great to be with you again. Yeah, yeah, looking for it. Yeah, as I was saying, before we started recording, last time I saw you was in Boston at ETale. So it looks like we'll both be there again. So looking forward to that too. But yeah, in the meantime, you know, for those that didn't catch our last episode together, why don't you give a little background on yourself and what you're currently doing at RTB House? Yeah. As you said, I'm our global head of analytics and product marketing, and that really means thinking about what are the needs that we see out there in the marketplace across all
2:25.5	countries?
2:26.0	It could be the United States, could be France, Germany, our home market of Poland, and making
2:30.3	sure that we've got an offering that maps to those needs.
	...

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