702: Cathryn Lavery, Co-Founder BestSelf Co.
So Money with Farnoosh Torabi
Farnoosh Torabi
4.7 • 2K Ratings
🗓️ 12 March 2018
⏱️ 34 minutes
🧾️ Download transcript
Summary
How many of you use a physical journal to track your goals or just share how your day went? Journaling is a total art and our guest today, Cathryn Lavery, has found a way to make this old school past time new and fresh again. In fact, she’s built an 8-figure empire called BestSelf Co., selling paper journals and other organizational tools for productivity and focus.
But 2017, Cathryn says, was the hardest year of her life. It included a divorce and total burn out. Cat comes to the show on the heels of a retreat in Thailand where she unplugged from social media, did a complete detox and walked away with some new perspectives on life and work.
We also go back in time to explore the money principals learned as a young girl growing up in Belfast and the hard life lesson she learned as soon as she arrived in New York to start her job.
Cathryn is also a genius at Kickstarter. If anyone listening wants to run a fund-raising campaign and master that space, she has some advice.
To learn more about Cathryn visit bestself.co + littlemight.com or follow her on Twitter @CathrynLavery.
For more visit www.somoneypodcast.com.
Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | So Money episode 702, Catherine Laverie, co-founder of Best Self Co. |
| 0:07.4 | You're listening to So Money, with award-winning money guru Farnu Shkorabi. |
| 0:12.0 | Each day, get a 30 minute dose of financial |
| 0:14.6 | inspiration from the world's top business minds, authors, influencers, and |
| 0:19.2 | from Farnuish yourself. Looking for ways to save on gas or double your double coupons sorry you're in |
| 0:26.3 | the wrong place seeking profound ways to live a richer happier life welcome |
| 0:31.1 | to so money welcome back to Welcome to So Money, |
| 0:37.0 | Welcome back to So Money, everybody. Thanks for joining me here. |
| 0:38.0 | I'm your host, Farnish Tarabi. |
| 0:40.0 | Raise your hand if you use a physical journal to track your goals or just to share |
| 0:46.0 | how your day is going and maybe you've been doing this since you were in fourth |
| 0:49.6 | grade. I know you're out there. Journaling I think is a complete art and our guest today |
| 0:56.7 | Catherine Lavory has actually found a way to make this somewhat old school |
| 1:01.1 | pastime new and fresh and relevant. |
| 1:04.4 | In fact, she has built an eight figure empire |
| 1:08.1 | called Besself Coe which sells paper journals and other types of organizational tools for productivity and focus. |
| 1:17.0 | However, last year, 2017, Catherine says, was the hardest year of her life life and that's where our episode begins. |
| 1:25.4 | The year included getting a divorce and being totally burnt out. |
| 1:30.0 | So she comes to the show on the heels of a retreat in Thailand, I'm happy to say, where she |
| 1:34.5 | unplugged from social media, she did a complete detox, and walked away with some new perspectives |
| 1:41.3 | on life and work. So she'll share that, as well as the money |
| 1:45.9 | principles she learned as a young girl growing up in Belfast and the hard life |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Farnoosh Torabi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Farnoosh Torabi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.