70: The Higher the Heel, the Closer to Your Ah-Ha Moment with Jen Fessler & Shari Friedman

Caviar Dreams, Tuna Fish Budget with Margaret Josephs

Dear Media

Society & Culture, Business

4.7 • 760 Ratings

🗓️ 19 May 2021

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

As Jen Fessler walked the streets of Manhattan barefoot, clutching her pumps in agony from a night of living it up at an event, she asked herself “Why has no one made a comfortable but sexy heel that looks as good as it feels?” After extensive research and an unpleasant experience in the luxury shoe department it was clear to Jen that the shoe industry didn’t care about her feet or her money! At 50 she had the money to splurge but nothing to buy. It became her mission to solve that problem with her own shoe, she single handedly secured a factory and set to work. When it came to marketing, Jen was interviewing potential agency’s in LA and staying with Shari Friedman, her college BFF, when they realized that they should join forces. Shari had a stellar career in marketing and had a vast wealth of knowledge and experience to bring to the table and so F.Major was born. The F.Major brand message is simple; a sexy black 3 inch heel pump that could take you everywhere in style and comfortably. It's an affordable luxury for all women and these boss babes are ready to disrupt the industry. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Do you dream of being CEO of your own empire, running your own company, achieving your life's goals, yet wake up in a cold sweat?
0:08.2	Next, the last night's take out leftovers and a pile of bus ticket stops?
0:12.5	You are not alone. Like many others, you are suffering from a classic case of caviar dreams, tuna fish budget.
0:19.9	I'm Margaret Josephs.
0:21.5	And I'm Lexi Bob Buto.
0:22.7	And every week, we'll be talking to influencers, trailblazers, disruptors, and risk
0:27.0	takers who'll share their own journey to Caviar Dreams on a Tuna Fish budget.
0:32.0	Side effects may include increased motivation, boundless happiness, and a fast track to success.
0:35.8	Hello, Caviar Dreamers.
0:36.9	Hi, Caviar Dreamers. We have a great show today. We do. We have amazing women who created a product
0:44.0	out of a need in an industry that yet again doesn't case it to women all the way through their
0:50.5	lifespan the way we live now. Exactly. The shoe industry.
0:54.9	Shoes, first of all, have gotten super, super expensive.
0:57.2	When did it become normal for shoes to be like $1,100?
0:59.9	Lupitans, $1,500.
1:02.2	Everything has gotten so expensive.
1:04.7	I mean, I get in shoe shock.
1:06.2	And then I was looking at shoes this weekend and obviously like all industries, there's great
1:13.4	knockoff industries, but none of these fast fashion places that carry like $150 shoes have a solid,
1:22.3	great, well-made shoe made of leather.
1:25.0	Do you know how hot it is to find the shoe made of leather these days?
1:27.9	A lot of the shoes that are replicas are not real leather.
	...

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