#7: Why Do You Need a Blog Today?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 5 August 2016

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it. Time Stamped Show Notes: 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.” 01:10 – “This will help you generate more leads.” 01:20 – Providing value 01:35 – The Points Guy 02:00 – A home base 02:10 – Blogs generate as much traffic as paid advertising 02:45 – Facebook’s fan pages 03:15 – What are some tactics to starting a successful blog? – Consistency 03:30 – A long-term journey 04:00 – Having patience 04:35 – Traffic changes when blogs stop 04:50 – Corporate blogs 05:10 – A conversational tone 05:45 – Your headline 06:10 – Copy Blogger’s post on how to write good headlines 06:20 – YouTubers 06:45 – Your headline drives readers 07:00 – It must match your content 07:10 – “Make sure your content is relevant.” 07:20 – Kissmetrics 08:15 -- Repurposing your content 08:30 – Audio versions and YouTube 09:10 – Touching a different audience 09:30 – Is blogging right for you? 10:00 – jobs.problogger.net 10:20 – Promotion of your content 10:30 -- Ahrefs.com 10:45 – Buzzsumo.com 11:40 – The importance of promotion when you’re starting out 12:20 – HubSpot statistics 13:00 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Blogging is a free marketing tool to drive traffic to your business. With the right tactics, you can produce a successful blog. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue. Resources Mentioned: Kissmetrics – The company focuses on relevant content Copy Blogger’s post – Helpful insights for good blog headlines jobs.problogger.net – A great resource to hire a blogger Ahrefs.com – A tool to help you track the success of your blog Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry HubSpot – A resource to help you see the statistics behind successful blogs Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of a marketing school. I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to be talking about if you really need a blog or not.
1:02.0	So Neil, why in the world would you need a blog
1:04.3	in today's age when there's so much video going on
1:07.1	people are talking about text fading away?
1:08.9	Why in the world would you need a blog?
1:10.6	Sure, you know it as well as I do.
1:13.0	Blogging is one of the best ways to get free visitors to your website, not using ads, just organically
1:18.9	getting a ton of traffic.
1:20.2	Think about Wikipedia.
	...

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