7 Unconventional Marketing Tactics for 2017 | Ep. #187

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 February 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending today and the online resources that can get you to speed. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Unconventional Marketing Tactics that You Can Use for 2017 00:35 – First, check out Russell Brunson’s ClickFunnels 00:56 – Soon, more and more businesses are going to do funnels 01:19 – Second, website personalization 01:21 – Hubspot provides you these options to personalize 01:53 – Third, try micro-retargeting 02:41 – Connect Leads can help you segment your Facebook retargeting 03:30 – Fourth, branding 04:05 – Gary Vaynerchuk is really gaining traffic 04:43 – Branding creates more business opportunities in the long run 04:53 – Google Trends can tell you a brand’s information 05:13 – Fifth, chat is becoming a great marketing tool 06:00 – Intercom and Drift are good tools to look up 06:14 – Sixth, work on your notifications 07:08 – Seventh is content upgrading 07:27 – Find a piece where a tweak is needed and upgrade it 08:08 – That’s it for today’s episode! 3 Key Points: More and more businesses are turning to sales funnels. For a long term solution—working on your branding to create more business opportunities in the future. Marketing strategies are continuously improving—FIND the easiest way to get your product to the people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:52.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about seven unconventional marketing tactics
1:01.0	that you can use for 2017. So first and foremost I really like
1:06.0	what Russell Brunson is doing with click funnels. Actually yesterday I was
1:09.1	showing Neil that he has this cool funnel where he's showing people basically he has his own
1:14.4	own podcast called marketing in your car and he's
1:16.9	converted that into a USB drive and it's a free plus shipping
1:20.1	offer so you know funnels are going to get bigger and bigger over time. I think, you know, in a couple years we're going to see every business is basically doing funnels online just because it's another way to maximize, you know, your revenues.
1:30.0	I would say, hey, try a free plus shipping offer in the front end,
	...

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